Ageism, Publishing, and the Notion of Reading Down

During the recent Romance Writers of Australia conference, this year titled Love in Isolation, I had to opportunity to ask Liz Pelletier, Editor and CEO of Entangled Publishing, how the company’s August imprint was going. August, if you are not aware, is an imprint aimed at Gen-Xers, with “older characters in their 40s”. It was launched in 2018. Kudos galore to Entangled for launching this line when other publishers outright ignore the consumer base of Gen-Xers, Boomers, and those beyond in favour of adhering to the stagnant tradition of keeping female leads young whilst courting younger readers. Hooray for an imprint that is specifically aimed at 40-somethings. Hooray for a publisher picking up on readers looking for Seasoned Romance. However, As happy as Entangled’s August made me when it launched, there were several troubling things that Liz mentioned in her reply to my question about how the line fared in 2020. The August imprint does not, as Liz said, “release many titles.” She also said that there “aren’t that many authors who want to write older characters,” but then she followed up that statement by emphasising that August books “don’t sell as well as predicted based on the number of authors who were begging for this genre because, it turns out, everybody still kind of reads down,” meaning readers read younger characters.

First, I’ll unpack the “everybody still kind of reads down” statement. Romance (and most genre fiction) readers read ‘down’ for one huge reason: the overwhelming number of lead characters in romance are in their twenties. The vast majority of romance novels produced and published every year feature heroines who are young, as in 39 and under. It’s hard to find a romance novel where this is not the norm. The norm means people are going to read down since the young heroine is what continues to be produced and published.

Next, any author will tell you discovery is hard. There are times discovery is tricky for readers too. Romance readers looking for older main characters often find it frustrating when there is no clear keyword to use when searching for the books they want. Search terms like older couples, older women and romance, middle-aged women and romance, and silver fox women seldom lead to romance novels with seasoned main characters. BISAC codes, that is the standard coding system used by many companies, such as Amazon, to categorise books based on topical content uses this classification for romance fiction with older main characters : FIC027380 FICTION / Romance / Later in Life, but that code seldom leads directly to what you want or to what you expect when you do a book search on Amazon. More vexing is how an imprint like August says it’s targeting Gen X readers, yet doesn’t release many titles. Since its 2018 launch, there have been 10 August titles, but only 9 are listed on the website, and are not easy to find if you aren’t aware of Entangled and its August line. Have you heard of August? I bet you haven’t. There hasn’t been much mention of the imprint anywhere since it’s launch, except for my occasional mention of it in various posts made here, and in comments after I did guest bits on review sites like All About Romance.

Finally, yes, I admit there are authors who have been begging, and continue to beg, for an imprint like August, authors, besides me, who have been pushing for Seasoned Romance, mature romance, later in life romance, whatever you want to call it, because we know there is an audience. Many romance authors who “are begging” for more imprints like August are also romance READERS who are tired of not seeing themselves represented in fiction, tired of being shut out of a beloved genre, tired of reading down. What I really fail to understand is why a publisher would use the number of authors begging for the genre as a demographic for predicting how well an imprint would sell when it is the readers who matter.

Remember how I asked if you’ve heard of August? I ran a poll on the Seasoned Romance Facebook reader group, which has a 3K+ membership. I asked reader members if they were aware of the Entangled’s August line. The response was a rather resounding “nope.”

I am not a professional in market research and advertising, but I am not blind to the practice or blind to the population base that is trickle-fed crumbs, or more often completely overlooked as even being a demographic. Case in point, the readers of the Seasoned Romance Facebook group are a ready-made test group for market research, yet romance publishers do not appear to include the group in any sort of market research. Companies, tend to seek out the youth market. They see anything outside the young dollar as a risk. This risk aversion is the mindset of marketing, of so much advertising, and why August releases so few titles with the excuse –-and it is an excuse—that readers read down.

I take umbrage with the idea of reading down. If you have come across my posts before, I have suggested that publishers deceive themselves by only courting younger readers without realising those younger will one day be older readers. Romance readers tend to be life-long romance readers. Older readers tend to have more disposable income. The belief in the tradition of presenting younger main characters is just that, a tradition. It is vital to note, that, whether you are a Millennial pushing 40, Gen X, a Boomer, or a Silent Gen reader, whether you read science fiction, crime, mystery, or romance novels it is readers who need to let publishers know what they want or else nothing will ever change. Cis, het, white romance with young heroines will remain the staple, the tradition. We can discuss how we need diverse romance, talk about inclusion, and still leave age representation and ageism out of the conversation since romance has a tradition of romance being a younger woman’s tale. Traditions can be lovely, but they can also be rabidly prescriptive and immeasurably narrow-minded. Some traditions, like keeping romance heroines young, can lead to and perpetuate age stereotypes and lack of representation, to the impression that people over the age of 40 do not have sex, that women over 40, especially women who happen to have grandchildren, do not have sex, and even if they did no one would want to read about them because granny sex is gross. Do you want to let a publisher decide for you, to allow a publisher to cling to a notion that is set in stone and denies you representation? Is it really reasonable when a publisher suggests you read down? Are you happy to accept the misconception that there are not many authors writing older lead couples in romance or writing older female leads in other genres?

I write older leads; my books have female protagonists who are aged 40+ and they are paired with men of a similar age. My romantic suspense spy thriller mystery In Service series, is indie published. I chose to go indie for several reasons, but what really kicked me into deciding to go indie with the books was an agent rejection I received saying the forty-something hero was great, but a heroine just 5 years older than the hero, wasn’t ideal for romantic suspense, ideal meaning she was ‘too old’. I had enough of the sexist ageism. Authors struggle with embedded ageism when they submit seasoned romance novels to publishers of romance, they are turned away, told to make their heroines younger, told they won’t sell well. How can they sell well, or sell at all, when It’s a struggle to get released, even by an imprint which is aimed 40-somethings, an imprint that gets little to no marketing push because most readers “read down”, meaning it’s not worth the attention. The International Institute for Analytics’ Robert Morison talks about the need to keep ageism out of analytics. Morison states:

Ageist stereotypes hold that older Americans don’t spend their money, they’re brand loyal, and they’re interested in a limited number of products, services, and experiences…

The point of mentioning this is that readers read down because romance has always been about younger people, especially younger women, and there is a misconception that no one wants to read about older women with an array of life experiences. Except they do, and publishers need to tune into in remembering, and understanding, that older romance readers are still consumers who want to see themselves reflected in the books they read. If it seems like I am picking on Entangled’s August imprint, I most certainly am. There is such exciting potential being squandered. Morison goes on to say,

“Brands need to be talking to them authentically and, insofar as possible, individually. Cursory attempts to reach the older market, and to reach it en masse, are guaranteed to fail.”

As a reader, and as an author, August feels like an absolute cursory attempt. As I mentioned, since its launch in 2018, there have been a total of 10 books released (although only 9 show on the August website), with little or no fanfare, and a modicum of advertising and promotion that stemmed from what individual authors have done themselves. August, with its 10 titles, appears doomed, which is tragic because its failure will be seen as just one more reason to say that romance fiction with older leads won’t sell, that older heroines won’t sell, that readers read down, that younger is better and more lucrative. Sadly, the pursuit of the youth market has become a fixed mindset. It’s risk aversion; a bit of the old if it ain’t broke, don’t fix it, a little of the we’ve always done it this way, a whole lot of this is the standard practice. This is, as Morrison notes,

ageism by omission. The antidote is to have more age diversity across the board: on product and service development teams, marketing teams, and focus and test-market groups. Older consumers may be much more interested in your offerings than you imagine, and new offerings aimed at them can drive business growth.”

Part of doing what Morison suggests means that once you have an offering that can drive business growth, make the product visible. I am here to tell you, as a reader, as a consumer, as a women over 40 who wants to see women like me reflected in advertising, film and all kinds of genre fiction, especially romance, older consumers are interested in more than a cursory attempt to gain our custom. Prove that you see us. Be authentic. Don’t hide your product away or tell us the same old bullshit about how we’re supposed to think that younger is better, that older won’t sell, that we naturally read down.

Are you listening, Entangled?

If you’re keen on not reading down, if you want to break with tradition, if you have been looking for romance novels with older, ‘seasoned’ main characters, aside from my books, try The July Guy by Natasha Moore, (an August author), Karen Booth’s Bring Me Back, and The Love Game by Maggie Wells.

 

References

Entangled Publishing August imprint. (2020). https://entangledpublishing.com/books.html?book_imprint=231&p=1&order=release_date&dir=desc&mode=grid

Morison, R. (2020). Keep ageism out of your analytics. The International Institute for Analytics. https://www.iianalytics.com/blog/2020/8/19/keep-ageism-out-of-your-analytics?fbclid=IwAR1-SAmzcBX-1yXvCtIQHP-FRZzpUjKjSNv7AQE3Xdp6ZXBY28sKGq4_MMI

 

 

Visibility, Invisibility: Grey Hair Breaking Down the Wall

Karen Booth, the author, advocate for Seasoned Romance, and co-founder of the Seasoned Romance Facebook group has a new book coming out in February, and it is an important book. Have a look as the title and cover and you may understand why—if you are over the age of 40, you may, at last, feel seen.

Visibility and invisibility slot together with discussions about inclusion and diversity, which boil down to the need to be seen. In Karen’s upcoming seasoned romance, Gray Hair Don’t Care, visibility and invisibility hinge upon a full head of hair. For some women, grey hair is fraught with meaning that is usually not positive. In our society, many equate grey hair with with decline, particularly if you’re female. Women are told in subtle and not so subtle ways that grey hair signals the decline of not merely youth, but of desirability, of their worth as a human being.

Grey hair is a human being’s badge of successful living, a sure sign of age and ageing well. I say ‘ageing well’ because growing older, that is, not dying at a young age, is what humans seek. We search for ways we can exercise better to maintain our bodies, eat foods that may help us live longer. If you are female living longer, going grey, a perfectly natural aspect that comes with bypassing that early grave, is signposted as something ugly, as something shameful, as something to deny, cover up, to erase. I don’t know about you, but  I’m sick of that directive. While there is a growing backlash against covering one’s grey, the message that grey hair must be denied and dyed is powerful, deeply embedded in our culture, and it continues to, along with the plethora of anti-ageing products aimed at women, reinforce the notion that women and ageing do not go together. Sexism, ageism, and sexist, ageist practice is embedded in society and runs deep, so deep may people fail to notice it at all. This is why seeing a cover like Karen’s is so important. Many women will, at last, feel seen.

If you haven’t noticed how deep ageist practices go when it comes to women and grey hair, allow me to point out that you have most likely been indoctrinated to accept that a woman who has managed not to die and continues to live a long life is not a necessary depiction in advertising, on screen, or between the pages of a novel. Especially if she has grey or white hair. When an older ‘grey’ woman is represented it is in roles that cast her as secondary character, such as mother or grandmother, or, more often than not, as an ageist stereotype, such as cougar, lunatic, harpy, menopausal comic relief, or as sexless crone. Without realising, you have witnessed the regular ageist practice against women in advertising, film, and fiction, especially in romance fiction where older women are seldom seen, or not seen at all. You may not even notice that a male lead, the hero, is allowed to be the silver or grey fox, with distinguished grey temples, while a woman the same age, combined with the perceived ugliness of her grey hair, leads to devaluing and outright erasure.

Perhaps you are aware of this all because you are a woman who’s wondered why you no longer see other women like you in films, on TV, or in books. You may be a person of colour, or Muslim, or disabled, or fat and you want to see women who are like you, and you long to be represented. In this case, representation, visibility and invisibility comes down to the few hairs I’m splitting here, as you, if you read my pieces on ageism and romance fiction, would expect me to.

Karen and I share a few things. We are advocates for seasoned romance and women over the age of 40, and we have both written books that feature older women with grey or white hair as leads in romance fiction. The older female protagonist, or, as the genre prefers to call her, an older heroine, remains an anomaly in the genre. Still. I’ve been writing and studying older heroines in romance fiction for nearly two decades. Seven years ago, my second book, For Your Eyes Only, was published. It had taken me close to ten years to find a publisher who didn’t tell me I had to make my heroine younger. I was thrilled and so grateful that I had found an editor and a publishing house who were open to the idea of an older woman positioned as the heroine rather than as a secondary character or as a stereotype of a woman of a ‘certain age’. The silver foxy heroine in Karen’s Gray Hair Don’t Care is 47. The heroine in For Your Eyes Only is 50 and had white hair. Karen’s cover is gloriously representative of her heroine’s age. My cover is…well, as you can see, the victim of my publisher’s concern about my heroine’s advanced age. The cover model is 15 years younger and blonde rather than white-haired.

I should have fought harder for a different cover. I should have pushed and clawed for an image that conveyed that a white-haired, middle-aged woman was worthy of being a heroine on the cover, but there were a few things happening that prevented me from doing so. I was a new author, I had no clout, and, as I mentioned, my publisher was the only publisher willing to take a risk on a new author writing a heroine who sat outside the age norms of romance fiction.

Karen and I, as well as many other authors who have submitted books to romance fiction publishers, have faced the ageism and the ageist brick wall that exists within the industry. The brick wall often came—and still comes—in the form of statements such as, ‘we’re not sure how to market this book’ or ‘we don’t think there’s an audience for this book’ or ‘this book won’t sell unless you make the heroine younger’ or my favourite, ‘no one wants to read granny sex’. The way our culture has been conditioned to accept ageist practices as normal, feeds ongoing publishing concerns that putting a more ‘mature-aged’ woman on the cover would turn off readers, that a book featuring an image of woman with grey or white hair would not sell. Of course, any business would be apprehensive about a product that might not sell. No one wants to lose money. As I have said so many times before, film and fiction are actually losing out on making money by ignoring a specific population with money to spend. Being ignored as a consumer is one more form of invisibility.

Visibility and invisibility. Cover art comes and goes, from Fabio’s flowing tresses and drooping bodices to the current illustrated trend in romance fiction. If you didn’t know, many publishes use stock images to create cover designs, and this is where I admit I am not a huge fan of the illustrated cover. I’m also not a fan of a bare chest, the floating head shot over a country background, or the genre’s iconic clinch cover, yet it is obvious the illustrated cover solves issues that publishers find insurmountable, such as finding stock cover images to present curvy or fat heroines, disabled heroines, heroines of colour, heroines from non-western cultures, older heroines. It’s sad. It’s shameful in the way grey hair is not. It’s exasperating as hell. Things have changed a little in the last 2 years, but what’s out there is merely OK. It needs to be better. While silver foxy men are a cinch to find, peruse stock image companies for older women and you’ll find lots of attractive middle-aged women touching their faces. Search for mature couples and you’ll see lots of picnics.

As Karen notes in her cover reveal for Gray Hair, Don’t Care, rather than face the frustration of wrestling with the ingrained preconception romance fiction editors and CEOs have about grey-haired women, or trying to find a decent stock image, she decided to indie publish Gray Hair Don’t Care and commission a cover artist. That was one smart move. While Karen addresses, directly, the embedded ageist notions represented by a woman with grey hair, I went in a different direction when it came to choosing cover images for my indie releases, the In Service series about a middle-aged female butler and the spy who loves her. I decided to lean into the vector silhouette images one might find in spy fiction because of how incredibly difficult it is to find stock images of middle-aged women. I knew what I was up against. Then again, so did indie author Maggie Christensen. Publishers who adhere to the notion that a woman aged 40+ has no business being on a cover have their arses squarely kicked by Maggie, a Scotswoman living in Australia. When it comes to her seasoned romance covers and heroines, she knows her audience, writes fabulous romance fiction featuring women 40+, and Maggie puts those more grown-up women on her book covers, using the same style as romance novels featuring women in their 20s.

Maggie, like Karen, Natasha Moore, Maggie Wells, Kristen Ashley and I sell books and garner great reviews from readers who have sought out seasoned romance with more grown up heroines, older female leads, mature female protagonists whatever you want to call women over 40 who are the main characters.

What makes me most cranky about this ongoing struggle with sexist ageism is that publishers are ignoring readers. Readers responding to Karen’s cover reveal ought to be evidence enough that older women want to see themselves reflected in the books they read. Visibility and invisibility. There are two things at stake here: the inclusion and representation of women of all ages on book covers and between the pages, whatever colour their hair might be, and instead of publishers telling authors that books with grey-haired women on the cover won’t sell, perhaps it’s time to take note of how readers have been ignored for far too long. I say this because, at the online Romance Writers of Australia (RWAus) conference I attended last weekend, the same editor who once told me that no one wanted to read granny sex also stated that authors were the ones pushing for seasoned romance. I believe, wholeheartedly, that this editor is wrong. As an author and as a reader, I’d like to point out that readers are driving the call for older heroines, for seasoned romance. Readers make up the overwhelming majority of the 3K+ Seasoned Romance Facebook group, as well as the nearly 2K membership of Romance In Her Prime. It is readers who are searching for heroines who look like they do—women with greying or grey hair, crow’s feet, with lines on their faces, life experience and the baggage that comes with it. It comes down to visibility and invisibility, to representation and inclusion. It’s obvious that publisher demographic studies, like so much advertising market research, fails to include older people, especially older women in their investigations or even take them into account as consumers—unless it’s for cruises, funeral insurance, or osteoarthritis relief. In their endeavour to make money, companies seek out the next generation of consumers, dropping the consumers they may already have, which in this case are readers. Romance readers, the editor at last weekend’s RWAus conference said, read down, meaning they read about younger characters, but this is only so because there are so few books like Karen’s, like mine, that offer older readers, grey-haired or not, the visibility they crave.

My books with silver, white, & grey haired heroines are available here and here. Karen Booth’s Gray Hair Don’t Care is out in February 2021. It’s now available for preorder. It’s going to be huge, the book that breaks through and breaks down the wall for seasoned romance.

And it’ll be because of flowing grey hair.

What is Seasoned Romance: A Refresher

Seasoned Romance –some think the name needs work.

There are those who’d prefer a different moniker because ‘seasoned’ brings to mind images of salt and pepper, which, when you stop to think about it, is totally fitting since we are talking about characters who may have grey hair. Frankly, I’d be happy to just call it romance, because that’s what it is, but this industry is driven by the need to know where to shelf a genre. Whether you want to think of it as mature romance, later in life romance, or silver fox romance (and that silver foxiness includes women), Seasoned Romance is a sub-genre of romance fiction with a central love story where, typically, couples (m/m, f/f, m/f) of a ‘certain age’ are front and centre as lead characters in a story that comes with all the hallmarks you love and expect in a romance novel, right down to sexy times and the all-important Happily Ever After.

It’s important to point out that Seasoned Romance is not Women’s Fiction, which may have elements of romance, but a romance is not what drives the plot in Women’s Fiction. Seasoned Romance is utterly driven by the romance.

As for the certain age part? Some of us writing Seasoned Romance suggest the line for ‘older’ starts at 35. My academic research (trust me on this, I have a doctorate in this stuff) indicates the ageist line is more heavily drawn for a heroine at 40, while, and this won’t come as a surprise, the line is far more age fluid for heroes, who get to be that ‘silver fox’ trope.

Although men have had the advantage of being silver foxes heroes, now, with Seasoned Romance, women of the same or similar age are finally being positioned as protagonists who challenge ageism, rather than act as a stereotype or joke. There is, as Cindy Gallop has noted, “little nuance in the way age is portrayed.” Too often, older people are reduced to ridiculously comical parodies and caricatures, especially women. Seasoned Romance demonstrates that age is a characteristic, not an attribute that defines a person or a story. While stereotypes like cougar may serve as a shorthand, a convenient way to contextualise accomplishments and standardise expectations, the shorthand is reductive, usually faulty, and often comes with fixed meanings that people assign to it, which causes us to reduce people to labels such as cougar and codger. Further, since so much of how ageing is portrayed in negative ways, the shorthand denies many of us an image of a future we may look forward to. Why would you want to imagine a future when all you’ve ever been shown is the stock of disease, and decline, and doom?

This comes down to representation. Representation is the kernel of every cry for inclusivity and diversity. What we see and what we read can shape our identity, and shape how we see others. We like to see ourselves reflected in advertising, in film, in fiction, and older people are not tokens, comic foils, secondary characters, or stereotypes. With Seasoned Romance we see men and, especially women of a certain age, represented and portrayed as intelligent, interesting, confident, powerful, active, social, sensual, sexual, whole human beings who just happen to be older. Rather than adhering to stereotypes that portray getting older as a wasteland of negative decline, with Seasoned Romance we show ourselves an authentic and positive future, we show ourselves a true reality with all the hallmarks you love and expect in a romance novel, right down to sexy times and the all-important Happily Ever After.

Did I mention all my books are seasoned Romantic suspense, seasoned rom-coms, and seasoned rom-com-mysteries? Did I mention that I hit all the hallmarks you love and expect in a romance novel, right down to sexy times and the all-important Happily Ever After?

Return of the Return of A Little Help From My Romance Reading Friends

Dear Reader,

Once again, you with your finger on the pulse of romance, your eyes on the words and covers and spines of books of paper, screen, and audio. I come to you asking for your help. It’s four years since I post titled A Little Help From My Romance Reading Friends and I come to you to tell me about the Romance novels you have read where both leads are over the age of 40, especially novels you have read where the heroine is aged OVER 40 — or over  50, 60, and beyond.  It’s time to update the list I keep on this site, and I need your help to do this because I am only one tiny woman with a TBR pile and books to edit and books to write about a middle-aged Irish butler and the British spy who loves her.

At the same time, I want to share a few lists with you, mostly because I am pleased to say there are many readers (and authors like me) who are looking for Seasoned Romance, a fact about readers I point out over and over. Now, whether you call it Seasoned Romance (as I and many others do) Later in Life Romance (as the Book Industry BISAC codes does), Adult Contemporary Romance, MidRom, Older Romance, MatRom, Vintage Rom, (rest assured, I will bite you if you call it HenRom, GrannyRom or HagRom), these readers want ALL THE ROMANCE, these readers want books with lead characters falling for each other and all the glorious, complex, baggage-filled mess that goes with it, the Big Misunderstanding, the (however much I despise them) Secret Baby, Enemies to Lovers, Friends to Lovers, the Marriage of Convenience, these readers want ALL THE familiar tropes you love, and maybe even hate, these readers want the romance to feature main characters aged 40 and over (although some are happy with 35 and over).

I’m like these readers, but I want the romance (and other genre fiction) I read to feature a female protagonist, a heroine, aged 40 and beyond. For the list of books I keep here, I focus on representation of women over 40. Why 40? Because, like in Hollywood 40 is some kind of invisible line for women. Women under 40 get roles, but hit 40 and they dry up. Plus, I’m tired (aren’t you) of the sexist, ageist older man-younger pairing that is the staple of Hollywood and, let’s face it, most kinds of fiction.

My very personal mission, if you’ve never come across my writing before, is to present women of a certain age in the genre of fiction that has a history of being oh-so-young, cis and white. I want to draw attention that there are older romance readers who, for example, like WOC, are more than damn ready to see themselves reflected in the genre they love. This is about visibility. Older women, across cultures and ethnicities, deserve and need to be written back into the narrative of life and fictional tales. Fiction, film, TV, and advertising hold the power to make older women visible. However, there are impediments still in place, sticky impediments. There is proof of a growing market and sub-genre, not a damn niche, and lists like these can clear way the cobwebs that still obscure some publishers’ minds, and show them the vibrancy of older women.

Yeah, okay, there are romance publishers who are open to older heroines, but, at the same time, limit their idea of the ‘field of older’ to somewhere between the ages of 35 to 45, because books with women older than 35 “won’t sell”, or, as one editor said to me (yes, I’m dragging out that comment again), “No one wants to read granny sex.”  Remarks of that sort may seem business savvy, but remarks of that sort (besides being bullshit) highlight and perpetuates the inherent ageist and sexist attitude that older women aren’t attractive, sexual, or interested in sex, which implies women over 45 are lesser, other, unworthy of love, and their hideousness must continue to be sidelined, hidden, or kept out of the narrative that favours white cis women. You see how ridiculous and prejudicial the practice is, and how important book lists can be to change business practices, to make them diverse as they claim they want to be.

Booklists, and readers I come across looking for booklists of seasoned romance, are proof that the books can and do sell, even the ones with the granny sex in them. Have a gander at the list I already have—and then add these Goodreads books lists to it:

https://www.goodreads.com/list/show/99966.Seasoned_Romance

https://www.goodreads.com/list/show/21311.Best_older_hero_AND_older_heroine_romance_books_the_main_couple_has_to_be_over_40_

https://www.goodreads.com/list/show/124121._Seasoned_Romance_35_Love_

https://www.goodreads.com/list/show/47427.Romance_Heroes_and_Heroines_Over_35_

https://www.goodreads.com/list/show/111722.Romance_In_Her_Prime

https://www.goodreads.com/list/show/135818.Hot_Romance_or_Erotica_w_30_s_to_40_s_Something_Heroines_

Since 2016, when I first began to ask for help, there have been titles released by traditional and indie authors, yet any author will tell you DISCOVERABILITY IS KEY to readers finding new authors and titles, especially in an overlooked sub-genre like Seasoned Romance. If YOU are keen to add books to my list of romance fiction featuring main characters over 40 — again, I’m looking for both leads to be over 40, not just the silver foxy hero because heroines can be silver foxy too — Shoot those titles my way! Help me add to my list of and all these other lists. Let me be even more specific about my personal book list, should you want me to add your book suggestions to it. I’m after Romance, not Women’s Fiction. In Women’s Fiction there’s often an element of romance, but the lovey-dovey stuff isn’t the primary focus. In ROMANCE the story is driven by a couple on a journey to find love, rather than, as you frequently find in Women’s Fiction, a woman’s journey of self-discovery or tale of women’s friendship and/or relationship with friends and family.

That nitty gritty bit out of the way, PLEASE, leave your book recommendations as a comment, or tell me about a book list that you know that I have not included. Allow me to reiterate: Booklists, and readers I come across looking for booklists of seasoned romance, are proof that the books can and do sell, even the ones with the granny sex in them.

Thank you!

Love,

Sandra

 

Systemic Isms and You

‘Isms’—like racism, sexism, ageism—single out, judge, victimise, oppress, and change lives. I am prone to single out ageism and sexism as forms of judgement and oppression, particularly because I write fiction with female protagonists over the age of 40 in a genre where the majority of female leads—or romance heroines as the genre prefers to call them—are aged in their 20s. There’s been lots of discussion about representation, and why representation matters, but the discussion often fails to include age as a necessary part of representation. I find this frustrating because ageism is the equal opportunity ism that intersects race, ethnicity, gender identity, religion, sexuality. I have suggested that ageism, the ‘last socially acceptable ism’, could be viewed as a learning tool; it’s the one prejudice that humans can, and most likely will, experience at some point in their lifetime. Why does ageism sit on the periphery of representation?

The intersectionality of ageism could be key to opening eyes to what it is like to be judged, victimised, oppressed, and excluded, but the tricky thing is how ageism hits women harder than men. So much harder. That wallop is evident in how we treat women over 40. While men aged 40+ are allowed to be heroes and silver foxes, women of the same age are turned into stereotypes, shoved to side lines, or rendered invisible in advertising, film and fiction. And, as they say in advertising, but wait, there’s more! Add racism to the sexist double standard of ageing and women of colour are walloped even harder. Studies show that, thanks to ingrained ageism and systemic racism, in their later years Black women in the US have the highest rates of poverty, the lowest incomes, as well as the most severe health disparities.

Worse than how ageism crosses race, ethnicity, gender identity, religion, and sexuality, is the fact that (like teaching someone to hate), ageism and ageist practice begins in childhood and spans a lifetime across the continuum of all the other isms. One can almost say, “Everybody’s ageist” because ageism is entrenched in our language, in widely accepted expressions that subtly influence our idea of age and ageing, usually in a negative light. Geezer, coot, little old lady, cougar, grumpy old man, dried up hag, you look good ‘for your age’ are all familiar terms we use on a regular basis without giving them any thought. Dr Andrea Charise, notes that the metaphors, words, and images, such as the above expressions, as well as emoticons and short-hand symbols that portray older people hunched over with walkers or canes, are actually dehumanising and dangerous phrases and images that we have been unconsciously conditioned to recognise and use from an early age. We have been taught to deny ourselves a positive, vibrant future.

You may wonder what you can do about this.

First, think about how you see ageing. Think about if you buy into the notion that ageing is something you have to fight tooth and nail. Think about how ageing is too often portrayed as a disease, as decline, as a future fraught with loneliness and unhappiness. Think about the anti-aging advertising movement that is so aimed at women. While it’s wise to try to think before you speak, to choose your words with deliberation, it’s not something human beings are always capable of actually doing. The way we respond is often so quick and without much thought since we’ve been using ‘perfectly acceptable’ expressions since childhood. As a writer I have the time to think, sometimes long and hard, for weeks, or, because I don’t plot out a book, for months at a time. I can ponder ‘isms’ oppressing and changing lives. I can try to confront ageism the way many other writers are trying to confront racism and other isms in romance and other genres of fiction, even when the stories I write are part of the escapist In Service Series about an Irish, middle-aged female butler and the middle-aged British spy who loves her — I had to work in a book plug.  I can challenge a publishing practice that has stated no one wants to read granny sex, that sees ageing characters as stereotypes, secondary characters, that sees women over 40 as mostly white, sexless grannies, as cougars, as anything but vibrant, intelligent, sensual, sexual whole human beings with a lifetime still to live. In my case, writing older female protagonists in a genre that favours youth challenges the ageism and sexism in in the industry, and fosters change for a better future—or rather it gives us the chance to see a future for ourselves — as middle aged Irish butlers, undercover FBI agents, house flippers, personal shoppers, and former race car drivers… Yes. I wrote those heroines.

We all age—living a long life is something many strive and hope for—however so much of our language around getting older indicates that the rest of life after 40 is nothing but decline. Remember this from The Power Of Words To Shape Culture, Instigate Change And Confront Ageism:

“Language matters. It can empower and inspire, but it can also insult, misrepresent and pigeonhole. Its detrimental effect can be long lasting and have life-changing consequences. Once an expression is ingrained in popular culture, it can be difficult (but not impossible) to erase. That’s why every word matters.”

 

Charise, A. (2020) Rising Tide, Grey Tsunami: Charting the History of a Dangerous Metaphor. http://canadiangeriatrics.ca/wp-content/uploads/2017/10/Rising-Tide-Grey-Tsunami-Charting-the-History-of-a-Dangerous-Metaphor.mp3

Ng, JH, Bierman, AS. Elliott, MN, Wilson, R. Chengfei. Xi, Hudson Scholle, S. (2014). Beyond Black and White: Race/Ethnicity and Health Status Among Older Adults. Am J Manag Care. 2014 Mar; 20(3): 239–248. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4474472/

Weinstein, F. (2020).The Power Of Words To Shape Culture, Instigate Change And Confront Ageism.  June. https://www.youareunltd.com/2020/06/16/the-power-of-words-to-confront-ageism/

Economic Security for Seniors Facts. National Council on Aging. https://www.ncoa.org/news/resources-for-reporters/get-the-facts/economic-security-facts/

Older Women and Poverty. (2018). https://www.justiceinaging.org/wp-content/uploads/2018/12/Older-Women-and-Poverty.pdf

 

Flying By The Seat of One’s Puzzle

There are things that puzzle me. First, I’m always amazed by writers who plot things out to the tiniest detail, you know, those authors who storyboard and collage and outline their tales. I’m not like that. I try to put any structure in place and my story disintegrates. I’m not a seat of the pants writer either. I lack the pants one usually flies from.

Truth be told, I am not a fan of pants (as in trousers, not knickers/panties/ full-coverage briefs). They are restricting, twist and bind the way collages and storyboards and outlines do when I try to do them. When it comes to writing, I have a box box in my head. It’s full of puzzle pieces made up of dialogue like this:

“We’re onto disguises now, are we?”
“You don’t like my hat?”
“You look better in the cowboy hat you wore on New Year’s Eve than in that ugly baseball cap.”
“You miss my cowboy hat.”
“Go on and think that if it makes you feel better.”
“I feel just fine.”
“Which is why you took your time getting here.”
“I was being thorough.”
“Thorough. Is that what you call chatting up Ms Goedenacht?”
“She was doing the chatting up. Weren’t you listening?”
“No. The earpiece stopped working when the discussion turned to marital aids and splinters.”

No speech tags, no description, just the two leads talking. They are always talking. And probably eating. There’s always food involved somewhere. Perhaps that’s one reason why True to Your Service took so long for me to write; I was always eating, as one tends to when one has a house full of visitors, or when one was on holiday someplace that may or may not become the setting for the next book in the series I didn’t realise was a series when the two characters started talking way back in 2011.

The other thing that puzzles me is that women over 40 are treated as a conundrum by publishing and Hollywood, both puzzling over how to structure a story with a woman over 40 as the lead, and scratching their heads over what a woman over 40 looks like as the lead.

It’s not that hard to show a woman over 40 as a whole human being, but Hollywood and publishing are anxious about that and stick to the sexist, ageist structure that has, well, worked for them . Film and fiction are risk averse. Film and fiction will stick to what makes them money; franchises make them money, and something new (well, actually, something older)  scares them because it’s different, it’s not what’s been selling, and what’s selling is what gets replicated or rebooted, or remade. Repeat sexist ageism and a lack diversity across the board…

I will concede one thing. I applaud the way Hollywood has grabbed onto the empowered badass-ass-kickin’ older woman we’ve seen lately onscreen. However, there is more to being an older, empowered, ass-kicking woman than we’ve seen. Being an older empowered arse-kicking woman with life baggage can be even more complex and exciting in telling a story, and it doesn’t mean an older woman has to be superimposed onto a male action hero narrative to be ‘acceptable,’ or adhere to the ageist and sexist stereotypes we are so used to seeing. I want more. Maybe you do too.

I’m all for showing ass-kicking-badassery, only I’m gonna do it like a middle aged woman would–with all that empowering, complex baggage and life experience, possibly slower, or maybe faster and with more ass-shaking like J-Lo at the Superbowl. The point is, there is MORE THAN ONE WAY to portray a powerful, attractive, capable, intelligent, sensual, sexual woman over 40, and it’s not simply making her an action lead, which is a start, but

True to Your Service, the third of the In Service Series features a middle-aged female butler and the slightly younger middle-aged spy who loves her. It’s genre-blending and crossing with a good measure of meta, seasoned romance, sex, tulips, murder, danger, and true love.  It knocks ageist and sexist stereotypes on the head and places a woman well past 40 as the lead. It pokes fun at spies and mysteries and crime stories. And it all came from a box of puzzle pieces in my head.

You can pre-odrer True to Your Service from your favourite e-tailer here and from Amazon

 

The Notion of Leading by Example

Wielding my Shield of Smartass

Consider this a follow-up to an earlier post, the one where I got ranty about how believing your youth is the “Best Time of Your Life” and how that belief keeps you from living your best life. The ‘younger is better’ thing is a notion that has congealed into the psyche of the media—that’s advertising, film, and fiction. The ‘younger is better’ perception is especially hard-set within the romance fiction industry, which functions under two common mistakes: younger is better, and older people, specifically older female romance readers who are past their springtime-youthful-fertile prime, yearn to be young again and find reading about younger romance heroines as a way to ‘recapture that glow of youth.’

As Glinda the Good Witch says in the Wizard of Oz, “Oh, rubbish!”

While the yen to recapture one’s youth may be true for some, the majority of older people, especially women over 40, do not feel this way, and maintaining a very persistent, very mistaken, nearsighted vision that touts ageist and sexist folderol within the romance fiction industry, a genre that is written mostly by and for women, is, as I have been saying for years, essentially shooting the romance publishing industry in the foot. There is a ready-made audience overlooked in favour of millennials, and it is made up of readers who are NOT just boomers, as the media would have you believe, but also often-overlooked Gen X and Xennials and there is money to be made by taking these readers seriously, rather than solely trying to figure out how to capture the millennial market.

But what about millennials?” publishers cry, “how can we attract them as readers of romance?

Guess what? Millennials are going to grow up to be older people one day. Doesn’t it make sense to have in place books that are aspirational to people who are younger now, books that paint an image of a future where being older does not mean blue hair, walkers, dementia or an end to love and sex, as the utterly wrong, completely cliched and ageist aspirations the advertising and entertainment industry has relentlessly shown us?

Advertising’s job is to make something attractive so that people will buy a product. HOW IS THE PUBLISHING INDUSTRY MISSING THIS POINT? Maybe because advertising is doing such a crap job of paying attention to older people.

There is money to be made here. If advertisers (and film, and fiction) took the time to talk to older people and made them the primary target, rather than a stereotyped caricature of decrepit and worthless, we GenXers, Xennials, and Boomers would spend up. Older people know what matters in life, have experience with life and relationships and know how to express their individuality—all things younger people aspire to. As Cindy Gallop points out, if advertisers “Lead with what’s aspirational about being older,” that is, if they give us role models, portray older people, especially older women, as the confident, vibrant, attractive, sensual, sexual, intelligent, whole human beings they are, younger people, as in those worrisome millennials, will notice, they will see what they can aspire to, and follow.

Yes, there are a few of you, one publisher in particular (yes, again I am looking at Entangled’s August imprint) that could lead by example but, and this is important, little has been done to garner attention, next to no time has been taken to MARKET to readers who want to be your primary target, readers who want to read what we’ve come to call–not that you or any other publisher has noticed–Seasoned Romance. Come on romance publishing. Get off your arse. Pull your finger out. Pay ATTENTION. Include age as an issue of diversity in the discussion. Latch on to the Seasoned Romance subgenre many of us are reading and writing, and include it on editor wish lists when looking for fresh new voices and fresh new stories. Make something attractive to older readers already looking, and they will buy a product.

I’ve said it here often, but in case you’ve forgotten, there’s money to be made.

 

 

Seen Better Days Says Who?

A few weeks ago, while I sat in a cafe with my coffee, I picked up The Sunshine Coast Daily newspaper and read a story about a local author who’s had success with writing YA. I was happy for her, fascinated by her journey as a writer. She spoke a bit about reading and writing as forms of escapism. She mentioned that stepping back into one’s days of youth was cathartic and the ultimate form of escapism, much like using a time machine.

Of course, the idea of escaping into youth and it being the cathartic form of ultimate escapism immediately chapped my hide because it suggests, it buys into the absurdist notion that your younger self is the only self worth a damn, it plays right into the hands of the media, into advertisers hawking anti-aging products, into fear-mongering about growing older, into the bullshit idea that getting older means your best days are in your past because your future is nothing but wrinkles, adult diapers, and dementia. Or, if you’re a woman over 40, a future of invisibility.

I’d like to believe that the smartypants who came up with the thought that the best days of one’s life are the days of one’s youth is related to the asshat who decided that a woman over 40 is too old to be an attractive romantic lead and has “seen better days,” kind of like these shoes here. But women, as we know, aren’t shoes.

I’m pretty sure there are a few of things happening with this ‘younger days were better’ thing, which equates to the ‘younger IS better’ concept that is so prevalent in society. First, the harkening back to the days of one’s youth and romanticising that youth—in spite of acne, awkward social encounters, and the associated anxiety of being a teen—has been around since the year dot. Next, thanks to advertising, giant corporations who want your money, and the media who also want your money, the natural process of ageing has been medicalised and treated as a disease to fear. We seldom take into account that life expectancy has steadily increased from ‘old age’ being somewhere around 30 to now pushing over the line of 80. Oddly, very oddly, instead of drawing attention to this fact, that 80-something life expectancy is overlooked. The portrayal of a dismal future is where this idea that ‘escaping’ to your youth comes into play, regardless of the numerous studies that show older people are healthier, happier, more satisfied with life, and still have another potential 40 years of life still left to live.

I prefer to focus on that 80-something life expectancy, despite what advertising and books and films continue to push about life after 40, especially when it comes to a woman’s life after forty. I write novels about older characters who live in the now, in their present age the same way younger people do, without looking back to or escaping to their days of youth. These characters have a lot of living to do, a lot of mistakes to make, a lot of shit to get done in whatever escapist ‘fantasy’ I happen to shove them in, like a middle-aged female butler fighting off the assassin sent to kill the spy she loves in my romantic suspense-cosy-spy-thriller-mystery In Service series (yes, it’s a book plug, kids).

There have been some changes in a little bit of what we have seen on screen, some movement away from the ageist, sexist structures that have kept women over the age of 40 stuck in the same roles. However, advertising, the majority of media, films, and fiction persist in forecasting an ageist, gloomy image of life after 40, especially for women, after the bloom of youth ends at 40. Older women in particular continue to be cast in the stereotyped roles of grandmother, witch, cougar, while now and then appearing in ‘acceptable’ roles as amateur sleuths like Miss Marple, Mrs Pollifax, and Agatha Raisin, with occasional lauded ‘literary’ roles that still fit the grumpy old woman stereotype, such as Olive Kitteridge.

It may take 40 years to get past ‘youth,’ but how about putting a focus on how there’s another potential 40 years of living, a focus on a life after 40 that remains full of exciting possibilities and experiences that can excite us the way new possibilities did as when we were in our youth? How about we see a future crammed with new things we’ve never explored, rather than believing one needs to escape into one’s past to enjoy the present? Escapist stories have their place, I love a good popcorn movie or a book about spies and their beloved housekeepers (see what I did there?), but isn’t presenting people, and by people I mean women who happen to be older than 40, in a variety of roles other than mother, grandmother, cougar, granny, harpy, lunatic, Feminazi, or badass-ass-kicking copies of male action heroes, the ultimate form of escapism?

 

As an aside, if you’re interested and in Australia, tonight’s Q&A on the ABC features Ageism activist Ashton Applewhite, , , and host . Tonight at 9.35pm AEDT is about gender inequality, ageism, sexism, feminism, violence against women, and #MeToo.

You can bet I’ll be watching.  If you missed it, you can watch Q&A Broadside here.

I’m On a Mission

Wielding my Shield of Smartass

As you might guess I have news alerts set up for anything that mentions ageism, women over the age of 40, romance fiction, anti-ageing advertising, diversity, stereotypes of ageing, and so much more. I often see posts from  Ageism Warrior Ashton Applewhite’s This Chair Rocks. A recent post that popped up in my Facebook feed gave details for Scott Harper, an independent documentary filmmaker in Canada. Harper is working on working on a documentary on ageism. He happens to be on the lookout for story and casting suggestions about ageism because, as he says,

“Frankly, we feel it’s time to give this issue the same profile as racism or sexism.”

He goes on to mention that,

“We’re looking to tell a story with a bit more edge. The film, ideally, takes us inside the world of someone who is actively trying to fight back against ageism where they have encountered it. This is, in our minds, someone who is pushing for change, in a way we can follow or at least re-tell, whether in the workspace, the courts, media, politics, healthcare, the community, anywhere where generations co-mingle and ageism is present… We want this to be a character driven film and so at this stage, we need to find a great cast, or at least, a single great storyline of someone on a mission in this space. To that end, we’re reaching out to people like yourself to ask if anyone comes to mind that you think might serve this role…”

Golly. Do I think I can help? Do I think can make a suggestion about someone on a mission because…well, you know, I’m on a mission? Some may write off my suggestion because it’s focused on romance fiction, but how great a fit when the genre struggles to be taken seriously, is so frequently maligned and viewed as unimportant fluffy trash. Stereotypes abound about romance novels much the way stereotypes abound regarding older people and women who have surpassed the age of 40. The thing is, the genre sells, the genre makes a crapton of money, and older women have money to spend on things like books, even when the ageism affecting women is rampant in the romance fiction genre.

Authors, like me, Natasha Moore, Karen Booth, Maggie Wells, and many others who write or want to write older female romantic leads are often told by agents, editors, and publishing houses that sell romance fiction, ‘no one will buy that that older woman character’ or that ‘a romance with a older heroine won’t sell.’  It’s that kind of fearful we-won’t-make-money-from-older that caused Lancôme, in the mid 1990s, to let go of 42 year-old Isabella Rossellini as the face of their cosmetics because she was too old, and “older women dream about being young.” That kind of thinking perpetuates the notion that women over 40 are suddenly unappealing hags. It also feeds into that perception that (here it comes, the comment I keep dragging out, the one made by a romance publishing CEO) “no wants to read granny sex.” In case you didn’t realise it, being an older woman not only ruins the advertising dream that a woman is supposed to have of being forever young, but a woman who happens to be grandma who has sex is going to ruin the romance fantasy. If you’re a man, this dream-killing, fantasy-spoiling, of course, does not apply, especially when it comes to fiction or film.

De Tavenier and Aartsen note that ageism leads to exclusion and exclusion leads to a lack of agency. Older women are being denied agency in romance fiction. In spite of romance fiction’s embedded unwillingness to see women beyond 40 as whole, vibrant human beings who dream of being beautiful or sexual at any age, there are those of us, like the authors I mentioned, above, who have not been discouraged. We write romance novels with older leads, with older romance heroines and try to change the publishing industry standard of that “younger dream” because we know, like Lancôme, who rehired 65 year-old Isabella Rossellini as the face of their cosmetics 2018, came to understand, it’s sexist, ageist, bullshit.

Trying to change an industry standard within a genre that is often discussed as being a ‘fantasy’ with a happy ending is an uphill battle. It makes me hoarse sometimes because the change is so slow, but age is an issue of diversity and everyone is shouting about the importance of diversity within the romance publishing industry, except diversity of age keeps getting left out of the conversation. I’ll repeat myself, again, and again, and again: ageism affects everyone regardless of skin colour, sexual and gender identity, ethnicity, culture, weight, or height. Ageism has more of an impact on women than men and nowhere is this more evident than in romance fiction.

My mission is clear: change the industry standard by writing older romance heroines, like Mae the fifty-something butler heroine of my In Service series (book plug!) the kind who are like Isabella Rossellini returning to Lancôme as the face of women dreaming of being beautiful, whole, and vibrant at any age.

 

References:

Ashton Applewhite. (2019, 4 August). Scott Harper Documentary: This Chair Rocks. [Facebook post] Retrieved from https://www.facebook.com/ThisChairRocks/posts/1968521509915290

De Tavenier, W. Aartsen, M. (2019). Old-age exclusion: Active Ageing, agesim and agency. Social Inclusion, 7(3), 1–3.

 

Misrepresentin’: An Open Letter to (Romance) Publishers

Dear Fiction Publishers,

Did you really need a survey to discover that women over 40 feel misrepresented, underrepresented, that there are not enough books featuring older women, and it’s past time to end the perception that women washed up the minute they hit 40?

Apparently you did because you haven’t you been listening. You haven’t been paying attention. I know this because I’ve been paying attention. I’ve been listening and watching and waiting and writing the books your survey says women over the age of 40 have been waiting, and waiting, and waiting for.

A couple of you publishers are gonna say you’ve tried this already. Don’t we remember Harlequin’s NEXT, Berkley’s Second Chance at Love, Ballantine’s Love & Life, and  Kensington’s To Love Again. There are one or two of you sort of trying now, but seriously HarperCollins HQ, a SURVEY? This really proves you’re not paying attention. This proves you haven’t heard me shouting–or readers saying that they want to see female characters over the age of 40 as lead characters.

Forgive me. For those of you who are not publishers allow me to explain my beef with this survey.

The HarperCollins imprint HQ, an imprint of HarperCollins UK, was once MIRA and MIRA Ink, both  romance imprints that rebranded to ‘commercial fiction.’ HQ joined up with Gransnet (Grans as in Grannies, an offshoot of Mumsnet–because yanno, all women are mums and grannies), a “social networking site for over 50s”), to conduct a survey of 1000 women aged 40+. This study “reveals” that women over 40 feel misrepresented, that there are not enough books featuring older women…oh, and pretty much everything we here already know, and all the stuff my damn doctoral dissertation noted–the stuff I post about often.

Now HQ is trying to fix this lack of representation with a contest open to women writing novels with female lead characters aged 40 and beyond. They are even running a competition.

“Together with HQ, an imprint of HarperCollins, we are launching a fiction writing competition for women writers over the age of 40. We will specifically be looking for stories featuring a leading character aged over 40.”

Two or three publishers saying they are looking for older women or older couples isn’t enough. Despite HQ, Entangled’s August imprint & Facebook groups like Seasoned Romance and Romance in Her Prime, in romance, the older couples are often secondary characters, or hero is older; the silver fox paired with younger woman, or the heroine is portrayed as a ‘cougar.’ More often older females are reduced to stereotypes like the survey explained, like I established in all my academic research.

One big issue no one bothers to mention in this survey is that many rom editors are still not open to older heroines, even the ones who say they are. Authors who write older heroines, like I do, are told to ‘make heroine younger’ because older ‘might not sell,’ or as one editor said to me, “no one wants to read granny sex.” For example, when it originally launched, Entangled’s August line HAD a a character age limit of 45.

Currently, their commercial fiction line Sideways has an age limit of 50.

Back in 2012, when I conducted interviews I with romance fiction editors, I was told older women have too much life experience & baggage for rom & were a better fit for Women’s Fiction–and yet there’s an age limit of 50 in Entangled’s Sideways commercial fiction line, which includes Women’s Fiction.

As I said, many romance authors have written older heroines only to be told to “make them younger.” They’ also been told, “older won’t sell, or, like I was told, that “no one wants to read granny sex.” Yes, I know I bring that chestnut up a lot because that was the response I got three years ago, when I asked Entangled’s CEO why the August imprint had that 45 age limit. However, age limits may be a thing of the past. Maybe.

HQ executive publisher Lisa Milton said:

“We publish many books by women over 40. Many of our books have female characters over 40. Many who also defy stereotype. But not enough.What amounts to a handful of books, in a genre (written mostly by and for women) that is clinging to the Hollywood version of how to treat women over 40, i.e. stereotypes, punchlines, is not enough.”

Like I said. Maybe. A competition, and what amounts to a half a handful of publishers and a handful of books, in a genre written mostly by and for women, in an industry that clings to the Hollywood version of how to treat women over the age of 40, that is as stereotypes, punchlines, or invisible is STILL not enough.

So back to my Open Letter to (Romance) Publishers

Dear Fiction Publishers,

Here’s a hint on how to fix what the HQ UK Gransnet survey discovered, and it’s not really that hard to change:

Stop telling romance authors who submit stories with heroines over the age of 40 to “make their heroines younger,” quit believing that books with older heroines “might not or won’t sell, or that no “one wants to read granny sex.” Have a damn look at the Seasoned Romance Facebook page, take a look at what the readers there say they are looking for. Check out the conversations on Twitter. Have a good look at the books on Goodreads reviews and pay attention to comments and reviews, like the ones for At Your Service, the first book of the In Service series about that middle aged female butler and the slightly younger spy who loves her:

“The plot is twisty and complex and the dry, witty banter flows thick and fast; it’s an exciting, fast-paced story, and I really appreciated the protagonists being older than usual for romance novels – he’s late forties, she’s early fifties and they’ve both been around the block a few times.”

Take a gander at Goodreads lists like:

Best older hero AND older heroine romance books (the main couple has to be over 40!)

Seasoned Romance

If you want or need help I’m here. And I am more than happy to help because conducting a survey and discovering it’s not enough is not enough. Running a contest as a response to the not enough is not enough.

Love,

Sandra

UK survey finds that older women feel misrepresented in fiction

UK survey finds that older women feel misrepresented in fiction

Gransnet and HQ writing competition

https://www.gransnet.com/competitions/2019/gransnet-hq-writing-competition