That’s My Job

book-2The other day, over coffee in a café with a writer friend who lives around the corner from me, the topic turned from our writing to the great mystery of promotion and the elusive magical unicorn that leads readers to your books. We discussed when your new book comes out strong, gets well-reviewed, and then…slips into something like a zombie-like state where sales shuffle along, taking an occasional bite here and there. My friend and I wondered how much promo can you do for yourself, how can you market your work and get it noticed, get it ‘discovered’ without being annoying or spending a fuckton of money by hiring a marketing & PR firm.

Fun fact: Did you know fuckton is a now a standard unit of measurement?

The two of us talked and talked — and didn’t come up with any answers, had no suggestions to make, and we went back to sitting side by side drinking coffee, wearing headphones and writing. Because that’s what we do. We meet,we write, and drink coffee.

book1Like my friend, I’ve followed the advice I’ve been given, done blog tours, sent my books out for reviews, peddled my publications on Facebook, Twitter, Wattpad, Pinterest, in newspapers and local magazines, and radio, on my website, on other’s websites. I’ve gone to conferences, presented workshops and papers, and my books continue shuffling along. What I can say is that, while we spent quite some time discussing what to do, I don’t worry about my books doing a zombie shuffle. I set my focus on writing books. I write because THAT’S MY JOB.

I will be totally honest. I don’t write to make money. You may call bullshit on this, but  I have a great life and I do not define myself as a human being by the amount of dough my books do or do not bring in. As a pragmatist, I know this business is a crapshoot, that there are a shit-ton (slightly smaller than a fuckton) of writers and books out there, and very, very, very few make any real sort of money from the work. Making lotsa money would be nice and I’ll admit that royalties are kinda awesome, mostly because they keep me able to sit in a café, drink coffee and write, but as pleased as hell as I am when someone reads my work and buys me another cup of coffee, I do not write my books FOR anyone other than myself. I’m my own audience. And I know what I like

I started writing because I couldn’t find what I wanted to read, which, by now, all of you probably know that’s stories with women over 40 as the lead. Some of you out there happen to like what I like, and like what I write, and that’s totally bitchin’! Thank you for buying me coffee!

While my next two books continue my placing a 40+ woman as the heroine, they are a sligantonellicoverssmallht departure from my usual romance snark, and I still wrote them for myself first. I also wrote them for my friend Elle because she shares my love of coffee and the Bond movie Quantum of Solace. Cult status, coffee money, and Elle aside, what I’m pondering again today is this:

  1. How soon is too soon to market and promote a new book? If I begin this Friday, as I had planned to last week, will it be overkill of the fuckton of promotion?
  2. Is it too early for promo, considering that one of the books has garnered a little interest, but no publishing deal—yet.
  3. Is it too early for promo if I indie publish it and become a hybrid author, and if so see question 1?
  4. Is it possible to overfeed the elusive unicorn and kill it before it has a chance to become a zombie book?

The point of all this is that I am a writer. I am not schooled in marketing or promotion—I don’t even know if there’s a difference between marketing and promo. I am a writer and a coffee drinker.

Maybe one of you could mull this over and get back to me while I’ll carry on writing to please myself, drinking coffee, because contemplating the path to ultimate promomojo sure does get in the way of my job.

Next to You and An Introvert on Book Release Day

NextToYou_V1_FINAL Round3-Harlequin1920_1920x3022It’s BOOK RELEASE DAY for Next to You

This is the point where there are a choice of ways for me to react. Let’s examine them and break them down.

I could have a Book Launch Brunch, except… As much as I LOVE the breakfast-lunch amalgam that allows others to imbibe and relax with alcohol whilst I get hyped-up on caffeine, I’m an introvert who hates parties where there are more than six people, and no one, except me, would get up and boogie to the Partridge Family’s I Woke Up In Love This Morning from William Murphy’s Bubblegum pop classics playlist if there’s hollandaise, coffee, and booze.

I could be obsessive and check my sales rank on Amazon, today and tomorrow because it’s July 25th here in Australia, but not yet in the UK or North America. However, Amazon boggles my mind and means nothing much at all to me, except for the fact that I’ll eventually get a royalty statement showing that I made enough money from selling a few copies of Next to You to allow me to buy three to ten cups of coffee.Antonellicoffe

Those three-to ten cups of coffee—OH WHAT JOY!!

It’s a proud moment and I’d like to burst into my favourite local café and shout COFFEE FOR EVERYONE, which, for me is the equivalent of popping a cork on something, tossing confetti and SQUEEEING and stuff…except that introvert, more-than-six people thing again, and I SQUEE better on paper. So I’m gonna go to my favourite local café and continue writing my new book at my favourite table in the corner, and have 2 cups of coffee that, thanks to my readers, my royalties have allowed me to buy. And coffee OH WHAT JOY!

I’m really, really incredibly happy to have William Murphy and Caroline finally meet and have you meet them. Thank you for sharing this moment with me and, well, if you happen to stop by and see me at my favourite café, know that I am truly enjoying the coffee you bought me when you bought my book. 

A Day in the Writing Life of Sandra Antonelli– That’s Me

I bet you’re ALL so desperate to know about a day in my writing life. Hands up. Who thinks cookies and coffee play a part? Hop on over to the RWAus blog and see more and find out if you’re right.

Let’s give a good coffee fuelled morning to Sandra Antonelli, whose book Driving in Neutral is out now!

Antonelli pink sweaterIn one or two sentences, please tell us what genre you write in and what made you decide that particular one is your calling.
I write contemporary, smart-assed romantic comedy for grown ups who aren’t really very grown up at all, which is due to my smartassed nature. Although, I do have a dark side…

Romance Writers of Australia

Let’s give a good coffee fuelled morning to Sandra Antonelli, whose book Driving in Neutral is out now!

Antonelli pink sweaterIn one or two sentences, please tell us what genre you write in and what made you decide that particular one is your calling.
I write contemporary, smart-assed romantic comedy for grown ups who aren’t really very grown up at all, which is due to my smartassed nature. Although, I do have a dark side…

What time of the day do you write? Are you a morning, night-owl or anytime writer?
I get most of my writing done from 8am to 1 pm, at the office I manage. I got in this habit when I was working on my PhD in romance fiction. Basically, I have three jobs, I manage the psychology practice we own, I write romance fiction, and make my husband lunch. I have a lovely view of swaying palms…

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Visiting Cafe Cala with Maggie Christensen CHAMPION OF WOMEN!

Maggie-Peregian-260x300I dropped by Maggie Christensen’s Cafe Cala to report on what condition my condition was in.  Maggie is:

An author of contemporary fiction. I love to write about mature women and examine how they face and overcome the family and the career issues they meet. I’ve chosen to write in this genre because this is what I love to read. I believe that older women and the events which impact their lives are often ignored.

Amen to that, Maggie. Amen to that.

 

 

Stop by for a chat!