Ignored and Misrepresented: Enough Already

Age persists as one element of diversity that advertisers and romance fiction continue to ignore. Olders, to use the phrase coined by anti-ageism activist, Ashton Applewhite, are consumers of all sorts of products, from cars to food, to films, to romance novels. However, olders are typically ignored or misrepresented, and as Martha Boudreau, AARP’s chief of marketing and communications officer notes, are seldom valued as a marketing demographic. When they are included in marketing, they are frequently shown as absent-minded, out-of-touch, tech illiterate, frail, haggy, cantankerous, frumpy, sexless, senile, isolated, passive, and unfuckable, all stereotypes associated with ageing and older people.

In the broad world of entertainment, stereotypes of age begin far earlier for women (usually around the age of 40) than for men. It’s the double-standard of ageing, whereby ageing men are allowed to continue to maintain a certain status that casts them in mainstream entertainment roles as distinguished gentlemen, silver foxes, and Liam Neeson action heroes, while women of the same age begin to fall into a handful of acceptable representations, such as mother, grandmother, and the occasional ball-buster like Miranda in The Devil Wears Prada. Ageing women in film and fiction skirt the edge of negative stereotypes until they are sucked into the vortex of being devalued, demeaned, ignored, and rendered invisible. While this double standard has been easy to see in film and fiction, there has been some small creeping change occurring in Hollywood, with the representation of older women in TV series, such as The Chair, Grace and Frankie, and Big Little Lies. A TV series on Netflix, is, and perhaps I presume incorrectly, cheaper to produce than a Marvel blockbuster. It is clear that, like most products, TV, film, and fiction are big businesses with the goal of making money, but a Liam Neeson movie can’t be a blockbuster without an audience. And a product, any product is nothing without the consumer.

The entertainment industry works hard to attract consumers to their products. Advertising is all about getting the right consumer to buy the product—be it a film, a book, a video game, a clothing line, juice boxes, the licensed likeness of a Liam Neeson action figure, or retirement living. Whatever the product, the bottom line is to make money. When you examine entertainment and advertising practice, attracting the youth demographic is regarded as the key to making lots of money. Except that it is women, not youth, who are the consumers that actually drive the majority of purchases. However, here is where the sexist double standard begins to fall away. In advertising, olders, both men and women, cease to be a target demographic, despite the fact they are consumers with money to spend. Advertising becomes an equal opportunist that treats ageing men and women with similar disdain. Instead of focusing on attracting olders as consumers to a vast array of products like youngers (another Ashton Applewhite coinage) are, the products that don’t ignore olders, the ones actaully aimed at the older demographic, tend to be age stereotypes—adult diapers, retirement communities for over 50s, funeral insurance. And in ads that do feature olders, they are more often than not portrayed as absent-minded, out-of-touch, tech illiterate, frail, cantankerous, sexless, senile, and unfuckable stereotypes. Advertising forgets that their goal is to attract a consumer and make money. Olders, from 40 and beyond, are still consumers of all sorts of products, from cars to food, to films, to romance novels, just like youngers. So why are olders misrepresented and overlooked as a demographic? As I mentioned at the start, it’s age, that element of diversity that marketers and romance fiction continue to ignore.

When Forbes Contributor Paul Talbot, interviewed Boudreau, AARP’s chief of marketing and communications officer about ageism in advertising, I read the article (Marketers Take A New Look At An Older Skewing Demographic) and nodded furiously, and then got furious and up on my soapbox because there is so much Boudreau said about advertising and ageism, like this:

Ageism in advertising has been present since the beginning of the marketing industry. It is driven by many factors including implicit bias against older people as a meaningful, consumption-oriented segment worth targeting.

This seems so odd when one considers that there is money to be made by marketing across demographics. Basically, because I write in a genre that has an implicit bias against women over the age of 40 being cast as romantic leads, I’d like to point out that advertising treats olders like an invisible middle-aged woman, right down to the stereotypes I mentioned earlier. Boudreau backs up my theory, stating that,

Somehow 100+ million consumers over the age of 50 are ignored and misrepresented by the vast majority of marketers and creatives.

The marketing creatives, Boudreau mentions, have an average age of 28, but that’s another issue of ageism and employment and replacing old with new, which is too often though of a ‘fresh’ and better than experience. To use age as a demarcation for the end of creativity, spending power, interest in life or sex or love, to misrepresent and stereotype, to use as a target of humour and scorn is in fact NOT the way to make money, but that’s clearly how far too many products aimed at olders are marketed. Boudreau draws attention to this:

The marketing industry would never use humor to stereotype gender, race or ethnicity let alone disability or sexual identity. But age persists as one element of diversity that marketers both ignore and degrade through attempts at humor driven by outdated stereotypes.

Gee. Look how far diversity hasn’t come. As an anti-ageism crusader who tries to lead by example, I write books with main characters who are aged 40 and beyond, with a particular emphasis on a female protagonist who is not a stereotype. On this blog and on social media I bang on and on about ageism and sexism in genre fiction, especially in romance fiction, which itself is stereotyped and degraded, yet the romance fiction industry, like advertising, continues to ignore, stereotype, degrade and exclude older people, especially older women, from the narrative.

Yes, publishing is a business. Yes, the goal is for books to make money. What sells well will be replicated like a Marvel superhero franchise. Small town and Australian rural romance, for example, sell well, so there is a lot of it and, yep, they’re money makers. Something new is risky. Advertising a product to an overlooked demographic is risky because it’s new and different (probably since being older makes falling in love different because sex), doesn’t fit the pattern of what has sold, doesn’t fit the marketing brief, and what has sold is stories about younger people (especially younger women) falling in love. Why change what isn’t broken, right? Why take a risk on something that won’t sell?

Older won’t sell’ is a common thing authors who write older romantic leads hear. There’s a persistent idea in romance publishing that older women have no place in the genre, that they belong in Women’s Fiction, or in a handful of secondary roles: the mother, grandmother, the comedy relief, or some other stereotype. The notion ‘older doesn’t sell’ comes from a place of ageism and a lack of knowing how to alter the marketing brief to include an older demographic of readers. Rather than chasing the youth dollar, adhering to the notion that younger readers matter more than older readers, or that older readers like a certain kind of romance and are loyal to that subgenre, this is what romance publishers and advertisers need to pay attention to: Readers want to see themselves reflected in what they consume, whatever age, ethnicity, gender identity, and so forth. To reiterate, age persists as one element of diversity that marketers and romance fiction both ignore. And this is to their financial detriment because, as Boudreau indicates,

Image matters. Consumers 50-plus do notice how they’re presented in advertising, or if they show up at all. We also found 62% of adults 50-plus would switch to a brand that shows people their age in its ads.

It’s not a stretch to assume that 62% of adults would see films or read romance novels or switch to a brand (for example, Coke No Sugar rather than incontinence pads, a recliner that helps you stand, or Medic Alert braclets) that features people their own age in the advertising, is it? It is lazy and short-sighted to focus mostly on younger consumers, to insist that consumers are perpetually ‘brand loyal’. Brand loyalty may work with items like tampons and soft drinks, (for the record, I’m Coke No Sugar, not Pepsi Max) but as Boudreau notes, “it makes no sense for a marketer to turn their backs on the money, brand adoption and opportunity that rests with this [older] group.”

It both infuriates and disappoints me that the romance genre continues to turn its back on what many of us refer to as ‘seasoned romance’ or ‘later in life romance’, because the marketing brief can’t be altered to be inclusive of age. Several authors of seasoned romance have told me that their publisher passed on their book with older leads because another author’s book with older leads, one the pub ‘took a chance on,’ didn’t sell. I’ll suggest that the book the publisher took a risk on didn’t sell because the company had no idea how to market it, or did little to no marketing for it because, as Boudreau noted, ad agencies rarely receive briefs that focus on the older demographic. What this means is that advertisers and marketing departments have no idea how to pitch deodorant to a fifty-something or how to pitch a romance novel featuring older leads, or, heaven help us, an older female lead who has sex. As a result, romance fiction continues to be seen and marketed as a tale for youngers. From cars to coffee to romance fiction, as with so many products that ignore a sizeable demographic, never altering from the course is myopic and a missed money-making opportunity.

I can see the missed opportunity in romance fiction industry. I’ve been writing about this for years. As a student undertaking a MA, as doctoral candidate, and as an author, I’ve interviewed romance editors and authors and readers about the inclusion of older women as romance heroines. I’ve joined discussions on diversity, equity, and inclusion. I chair Australian Romance Writers of Australia DEI subcommittee. I push back against ageism, I make sure ageism is included in discussions of DEI and romance writing, and I call out ageism when I see it. Nowhere is ageism as massive as in advertising and romance publishing.

Until advertising agencies alter their thinking and open their eyes to the money-making potential of olders, until consumers and readers become more vocal about what they want to see in the entertainment they consume, until the romance fiction genre accepts that age is an issue of diversity, until an agency or a publisher or a film or TV series makes a crap-ton of money, the negative typecasting of olders will persist, and age as will remain an element of diversity that marketers and romance fiction continue to ignore or misrepresent.

 

Talbot,.P. (2021). Marketers take a new look at an older skewing demographic. Forbes. https://www.forbes.com/sites/paultalbot/2021/10/24/marketers-take-a-new-look-at-an-older-skewing-demographic/?sh=a468cb51f96a

 

 

Diversity and the Hidden Value of Ageism: A Weird Theory? Maybe.

Last weekend, I attended the Romance Writers of Australia conference in Melbourne, Australia. To be honest, I didn’t attend this conference with the intention of participating in workshops or sessions that would help me further my career as an author as much as I did to be present at a panel session about Diversity. This session was a long time coming and, frankly, well overdue. The author-panel was made up of a Queer woman, a Black woman, an Asian woman, while the moderator was a white woman who happens to be Chair of the Writers Board of South Australia, as well as an academic currently examining intersections of race and gender in historical romance.

I sat right up front. The panellists were all romance writers, and I was interested in what it was, or is, like for those members of the panel to be, or have been, overlooked as a leads, incorrectly portrayed, rendered to stereotypes or rendered invisible.

If you follow the ranty Sandra Soapbox Mature Content Stockpile stuff I usually post here, what the panel discussed may sound rather like what I ranty Sandra Soapbox about. That’s because being overlooked as a lead, incorrectly portrayed, rendered to stereotypes or rendered invisible it is exactly what I ranty Sandra Soapbox about. All the time.

Imagine then, how pleased I was when, at the start of the panel, slides popped up to INCLUDE AGE AS AN ISSUE OF DIVERSITY! My research and the Seasoned Romance subgenre got a little shout out. I kinda wanted to jump up and down when I saw the slides. I wanted to jump up and down—while simultaneously hiding under my chair because I’m an introvert and everyone was looking at me. But holy shit, there was a nod to my research (Thank you, Amy), and a slide that mentioned my work on the sexist ageism entrenched in the romance fiction industry, and the quote included that line I keep repeating on this blog, the “no one wants to read granny sex,” comment that shows how the industry overlooks, incorrectly portrays, renders to stereotypes or renders invisible.

I felt so validated, yet at the same time, I admit, if that nod hadn’t happened, despite my introversion, I was quite prepared to stand up on a chair (because I am short) and make sure that the room full of people knew WHY it was important to include age in the discussion of diversity, but I didn’t want to hijack the panel. It was vital to hear Renee Dahlia, Nicole Hurley-Moore and MV Ellis convey their experiences, give their opinions, give a history lesson on whitewashing and yellow face, on being portrayed as victims and villains, of having history erased—and then leave room for questions, to generate discussion from the floor, to open eyes and get RWAus authors to think about how they write whole real, human characters of colour, characters of different ethnicities, LGBTQ+ characters when the author is none of those things.

Some people just don’t quite get it, and an hour-long panel discussion plus a short Q&A isn’t enough to educate or have that lightbulb moment. However, I am not under a time constraint here. I can take more time to explain and offer a theory to those who still don’t get why this is important, to those who believe they can’t empathise or identify with or see their life reflected in a Black, Asian, or Queer hero or heroine. It’s because you are a cis, straight, white woman and have never experienced what it is like to be anything other than what you are since you have never—or rarely—seen anything other than what you have been conditioned to see because you have never been excluded from having your story, your truth, your life portrayed. This is what you need to know: One day, perhaps sooner than you think, you are probably going to experience ageism. You are going to experience what it is like to suddenly be seen as “other” and fade into the background or be erased from your own future. If you cannot fathom what it is like to be excluded or erased on the basis of your ethnicity, your skin colour, your gender identity, or your sexual identity, Ageism is there to help you understand.

Wielding my Shield of Smartass

I’m going to make a bold statement and say I have a theory. I believe the key to understanding the need for diversity and inclusion may lie within the framework of ageism—the last acceptable prejudice. Ageism affects everyone. Why? Regardless if you are Black, Asian, White, Queer, Straight, Transgender, Muslim, Jewish, Christian, Hindu, male, female, transgender, non-binary, ageism is an equal opportunity prejudice. Ageism excludes, renders to stereotypes, and erases. Ageism has a greater, often more obvious impact on women than men; after a certain age, women are more quickly stereotyped, side-lined, devalued as human beings, and rendered invisible. Sound familiar? Do you see the connection?

Ageing is an inescapable fact of life. I am getting older. So are you. You have seldom seen anything other than what you have been conditioned to see. I whole-heartedly believe we need to change what has always been presented as the norm because in reality it IS NOT the norm. Life is not all one colour, ethnicity, or one sex. It never has been. If you don’t think change is necessary, if you don’t want a better reflection of actual humanity, then keep reading your young, cis, het, white leads, the ones you say you can empathise and identify with, and will probably escape back to when you see your older self incorrectly portrayed, rendered to stereotypes or rendered invisible.

Let me know how that works for you.

 

Five Reasons Why My New Release ‘At Your Service’ Is Important

Here are 5 reasons why my latest release At Your Service is important for women:

1. At Your Service breaks down ageist and sexist barriers that have allowed men to age, be adventurous, foxy, and paired with women 15-20 years younger while dismissing women over 40.

2. Portrays a strong, middle-aged female lead who is not an ageist stereotype or is typecast as a mother, wife, grandma, harpy, or crazy woman who lives in a van.

3. Portrays a middle-aged woman as intelligent, capable, attractive, sensual, and sexual.

4. Ageism is often overlooked as an issue of diversity. Young women will one day be older women. Positive, realistic representations of intelligent, capable, attractive, sensual, and sexual women over 40 create positive role models for younger women.

5. Sexism has rendered older women nearly invisible in all forms of media. The women over 40 in At Your Service get noticed.

Okay, so At Your Service is a romantic suspense cosy spy mystery thriller and how realistic is it to have a female butler join up with a British spy… Ah. Yes. You get it. Fiction. Content here creates the culture, the positive role model of a female butler, which is unusual role for a woman, AND the fact she’s middle-aged, intelligent, capable, attractive, sensual, and sexual IS the spin on the content and culture we’re SO used to seeing. Breaking down the barriers of sexism, ageism, stereotypes, and the sidelining of older women we’ve come to accept as the norm is not reality and it’s not fiction either.

The reality is, women over 40 are not invisible, but they have been miscast and have, for far too long, been left off screen and out of fiction. It’s my mission, so to speak, to challenge this, to change this, to give the world a positive portrayal of women over 40 and a role model for younger women AND men, one book at a time.

Ageism, Romance, and You: A Sliding Scale?

hollywoodJust when I think Hollywood is starting to ‘get it’ I come across a bone-headed article that proves otherwise. When in being considered for the role of ‘the wife” in The Wolf of Wall St, Olivia Wilde, who was 28 at the time, was deemed to be ‘too old.’ A 28 year-old actress was considered too advanced her years to play that ol’ standard role of ‘the wife to a nearly 40 year-old actor. Hooray for sexism. Hooray for Ageism.

Hollywood Old is now 28.

We’re all aware of Hollywood Old, but, as, I keep observing in the industry, there’s also Romance Fiction Old. While Hollywood Old develops at 28, in romance fiction the continuum of old appears to be on some kind of sliding scale. Honest, there is a sliding scale of old.

I belong to a Facebook group that champions ‘older’ heroines in romance fiction. This isslide-rule a vibrant group started by an author who, like me, is weary of the idea that reaching a certain age means women are invisible, heartless, and dead below the waist. The group, Seasoned Romance (fab name, innit?) consists of authors and readers who want to challenge the status quo of Hollywood Old and Romance Fiction Old. The thing is within this group of like-minded challengers the sliding scale of old is obvious. What is considered ‘mature’ shifts. There are members who think that 35 is mature. There are members (like me) who think that any age over 40 is the real mature, particularly when I have no trouble finding a 35 year-old heroine in romance, but struggle to when it comes to finding women 40 and beyond depicted as leads in romance fiction.

While mid-twenties remains the age norm for a romance heroine, there are heroines pushing 40—but few romance heroines have crossed that magical number that leads to invisibility. The 40-something heroine is becoming more popular (YAY!), more authors are writing heroines who have hit 40, or are just over 40, yet those books are not easy to find, which is why I have my list of Contemporary Romance Older Couples and keep adding to it.

Have you forgotten about my BOOK LIST? Keep your suggestions for the list coming, as many of you have—but please, no Women’s Fiction. I want romance, where the love story is central and the leads are both over 40.

Just spit-balling, here, but I suspect this sliding scale may be related to the age of the writer/reader. The variation is part of looking at age through the eyes of youth—when you’re 16 anyone 30 is ‘old’, and 30 year olds having sex is so gross, but once you reach 30, you wonder how you ever thought 30 was old because it’s 50 that is really old, and people in their 50s don’t have sex because they’re almost dead, and that’s so gross, and so forth… Hello ageism.

skeletalWhat do you think? The sliding scale; I’m curious to find out if there is a generally accepted idea of ‘old’ in romance fiction. Do you set a limit to what is ‘old’ depending on how old you are, or do you, like me, think that people, women fall in love at all ages, and those stories deserve to be told? If romance publishing is discussing diversity across the board, there needs to be dialogue regarding sexism and ageism in romance fiction, doesn’t there?

You may say I’m simply bellyaching. You may say, Look, Sandra, it’s happening. Sally Field is 69 and playing a romantic lead in Hello, My Name is Doris. That’s way, way , way past Hollywood Old! Be grateful Hollywood said yes to a 69 year-old actress having a younger man love as her interest.

Yes, I’m grateful that an amazing actress other than Meryl Streep is playing a woman of a certain age.

Yeah, kudos for Sally being THE OVER 40 LEAD! I love Sally and she needs a hell of a lot more roles. However, did Doris have to be an ageist stereotype, did she have to be just another version of kooky older lady? Okay, okay. I’ll leave that for another time.

But COME ON.

A Little Help From My Romance Reading Friends

Antonelli coverThe current buzzword is diversity. There’s been discussion about the diversity of race, ethnicity, sexual orientation, gender and age discrimination in Hollywood. There’s been discussion regarding diversity in romance fiction as well. In an open letter to its members, the Romance Writers of America has addressed the importance of the romance industry being diverse and inclusive of race, ethnicity, gender, sexual orientation, and disabilities.

Kudos to the RWA and thanks for coming to the party. Just one thing with your diverse list. You forgot to be inclusive of age. 

Are you over 40 and feeling invisible in romance? Don’t. Someone’s thinking about you.****

You all know how I have books and short stories published and out there.

You know how all my books and short stories all feature heroines and heroes over 40.

You know how I blog regularly about grown ups in romance and run something I call the ‘Mature Content Stockpile‘ on this website. I need to add to that stockpile, and I’m looking to YOU THE READER for help because AGE DIVERSITY MATTERS! 

I have been wanting to collect a list of romance novels that feature ‘mature’ ROMANCE Heroines and Heroes, specifically Heroines and Heroes over 40 in CONTEMPORARY ROMANCE. This is because of how contemporary society views older women, places them in stereotypes roles, or renders them invisible

Let me be clear: I am not interested in couples under 40. I am not interested in couples who are secondary characters. I want characters who are IN their forties, fifties, or beyond, characters who are the LEADS! Nix I am not interested in ‘women’s fiction’ or ‘romantic elements.’ I am looking for romance, where the love story is the focus of the novel, rather than a mere piece of the tale. I want HEA or HFN.

The All About Romance website has a list of Older Couples books that needs updating.  I modified the AAR list and included it my PhD research. The AAR list got me started, and includes novels where characters over 40 appear as secondary characters, which I include on my booklist because those secondary romance (and short stories that feature an older couple), form a foundation where older has been ‘acceptable’ as a side tale, however, I will not include secondary romance from this point on. There is a list on Goodreads Best older hero AND older heroine romance books (the main couple has to be over 40!)  and it is FAB, but it does include books some consider Romance as there is no happy resolution or Happily For Now, e.g. Kazuo Ishiguru’s Remains of the Day (a book I love SO HARD).

Allow me to reiterate. For the purposes of continuing my book list, I am only interested in Contemporary romance novels where the leads are over 40.  I include my list at the bottom of this post.

If ANYONE can give me more examples of ROMANCE FICTION that feature heroines and heroes over 40, please let me know by leaving a comment on this post! 

****EXCITING NOTE! As of May 4 2017, Entangled has put out a call for romance fiction WITH LEADS WHO ARE OLDER!

Contemporary romance Older Couples (AAR Original is here)

Forty-Something

A Basic Renovation (2013) by Sandra Antonelli

For Your Eyes Only (2013) by Sandra Antonelli

Driving in Neutral (2014) by Sandra Antonelli

Next to You (2016) by Sandra Antonelli

Band of Gold (2014) by Maggie Christensen

Triumph (2017) By Cecilia London (Bellator 6)

Out of Control (2002) by Suzanne Brockmann (secondary romance)

Breaking Point (2005) by Suzanne Brockmann (secondary romance)

Hot Dish (2006) by Connie Brockway

For Auld Lang Syne (1991) by Pamela Browning

Eve’s Wedding Knight (1999) by Kathleen Creighton

I’m Your Man (2007) by Susan Crosby

Anyone But You (1996) by Jennifer Crusie

Fast Women (2001) by Jennifer Crusie

Full Bloom (1994) by Stacey Dennis

Fanning the Flames (2015) by Victoria Dahl (novella)

Talk Me Down (2011) by Victoria Dahl

There Is a Season (1999) by Margot Early

Comfort and Joy in Santa’s Little Helpers (1995) by Patricia Gardner Evans

Luring Lucy in Hot and Bothered (2001) by Lori Foster

Fall from Grace (2007) by Kristi Gold

The Star King (2000) by Susan Grant

Hot Wheels and High Heels (2007) by Jane Graves

Contracted: Corporate Wife (2005) by Jessica Hart

Marriage Reunited (2006) by Jessica Hart

Colorado Golden Sunrise (2017) by Jill Haymaker

Love for the Matron (1962) by Elizabeth Houghton

Where Destiny Plays by Regina Kammer (erotic)

The Westerman Affair by Regina Kammer (erotic)

The Second Chance Neighbors series by Josie Kerr

Only Yesterday (1989) by Syrell Rogovin Leahy

Dissident (2015) by Cecilia London (Book 1 Bellator Saga; characters age to mid 50s)

Conscience (2015) by Cecilia London (Bellator 2)

Sojourn (2015) by Cecilia London (Bellator 3)

Phoenix (2016) by Cecilia London (Bellator 4)

Rhapsody (201) by Cecilia London (Bellator 5)

Cold Tea on a Hot Day (2001) by Curtiss Ann Matlock

Love in a Small Town (1997) by Curtiss Ann Matlock

Stitch in Snow (1984) by Anne McCaffrey

Carved in Stone by Donna McDonald

Never Too Late by Donna McDonald

The July Guy (2019) by Natasha Moore

The Standby Guy (2019) by Natasha Moore

The Goodbye Guy (2020) by Natasha Moore

Suburban Renewal (2004) by Pamela Morsi

The Fourth Wall (1979) by Barbara Paul

Down in New Orleans (1996) by Heather Graham Pozzessere

No More Wasted Time (2014) by Beverly Preston

Black Rose (2005) by Nora Roberts

A Piece of Heaven (2003) by Barbara Samuel

Count on Me (2001) by Kathryn Shay

Promises to Keep (2002) by Kathryn Shay

Sweet Hush (2003) by Deborah Smith

Bygones (1992) by LaVyrle Spencer

The Hellion (1989) by LaVyrle Spencer

Home Song (1995) by LaVyrle Spencer

Barefoot Bay & Timeless series by Roxanne St. Claire

Nerd in Shining Armor (2003) by Vicki Lewis Thompson (secondary romance)

Without Saying A Word by Amada J Ward

The Bed & Breakfast Man by Amanda J Ward

Wings of A Dove by Amanda J Ward

It Must Be Love by Amanda J Ward

Champagne and Catnip by Amanda J Ward.

The Love Game (2018) by Maggie Wells

Play For Keeps (2018) by Maggie Wells

One Fine Day (1994) by Theresa Weir

Snowfall at Willow Creek (2010) by Susan Wiggs

Fifty-Something

At Your Service (2018) by Sandra Antonelli

Your Sterling Service (novella) by Sandra Antonelli

Forever In Your Service (2019) by Sandra Antonelli

For Your Eyes Only (2014) by Sandra Antonelli

True to Your Service (2020) Sandra Antonelli

Next to You (2016) By Sandra Antonelli

The Will by Kristen Ashley

The Long Way Home (2010) by Jean Brashear

A New Lu (2005) by Laura Castoro

Bachelor’s Puzzle (1992) by Ginger Chambers

The Sand Dollar by Maggie Christensen

The Dreamcatcher by Maggie Christensen

Broken Threads by Maggie Christensen

The Life She Deserves (2019) by Maggie Christensen

The Life She Chooses (2019) by Maggie Christensen

The Life She Finds (2020) by Maggie Christensen

This Time Forever (2017) by May Cooney Glazer

French Twist (1998) by Margot Dalton

Remember Love (1992) by Stacey Dennis

Return to Love (1993) by Martha Gross

Rode Hard by Lorelei James (erotic romance)

Turning Twelve-Thirty by Sandy James

We Were Gods by Moriah Jovan

Hot Blood (1996) by Charlotte Lamb

Choose Me (2016) by Natasha Moore

Rescue Me (2016) by Natasha Moore

Lucky Me by (2017) Natasha Moore

The 90 Day Rule by Diane Nelson

Heaven, Texas (1995) by Susan Elizabeth Phillips (secondary romance)

This Heart of Mine (2001) by Susan Elizabeth Phillips (secondary romance)

Natural Born Charmer (2007) By Susan Elizabeth Phillips (secondary romance)

The Women of Willow Bay series by Nan Reinhart

Thunder Basin by Nya Rawlins (western Rom-Suspense)

Familiar Stranger (2001) by Sharon Sala

The Best Medicine (1993) by Janet Lane Walters

A Taste of Heaven by Penny Watson

Three Little Words by Maggie Wells

A Will and A Way by Maggie Wells

A Bolt From the Blue by Maggie Wells

Tomorrow’s Promise (1992) by Clara Wimberly

The Vow (2008) by Rebecca Winters

The Duke of Olympia Meets (2016) His Match by Juliana Gray (he’s 74 she’s 50+)

Sixty-Something

Julie and Romeo (2000) by Jeanne Ray

Eleanor and Abel (2003) by Annette Sanford

Apples Should be Red by Penny Watson, novella (60s/50s)

Trust Me on This (1997) by Jennifer Crusie (secondary romance)

Seventy-something

Late Fall (2016) by Noelle Adams

The Duke of Olympia Meets (2016) His Match by Juliana Gray

Colorado Winter Moon (2017) by Jill Haymaker (60s/70s)

Mrs. Martin’s Incomparable Adventure (2019) by Courtney Milan (f/f)

 

A Diverse Universe

16 February 2015

Sudhamshu / Foter / CC BY-NC

Sudhamshu / Foter / CC BY-NC

In USA Today, Sean Gilmartin gives us Love in the Stacks: Making strides with diversity in romance novels. Gilmartin discusses searching for representations “that are more realistic representations of the real world;” representation readers can identify with, including representations of gay people, a wider range of cultural representations and more representations of people of colour in YA and romance. Gilmartin interviews Adrianne Byrd, JD Mason, Cheris Hodges, Beverly Jenkins, and Donna Hill, all romance authors who write more realistic representations of the real world. These authors give us people of colour in romance fiction.

The article is, as Marisa Tomei says in My Cousin Vinny, “Dead on balls accurate.” I particularly like this line, “We as authors and publishers are not being honest with our readers when we fail to include diversity in our fiction.”  I often wonder why it’s so difficult to have diversity in the media when life offers such a range of amazing and difference, of variety, which, you know, is the spice of life.

Gilmartin, who writes paranormal romance as Sean Thomas, believes as I do, that there is not just ONE archetype of romance reader or a handful of romance fiction protagonists. In real life, readers are a diverse bunch who are waiting and wiling to read books, particularly romance novels, that offer a more realistic representation of their lives. Diversity in fiction, television, and film means an accurate portrayal of ethnicity and culture, a greater representation of people of all colour,a greater representation of gay people, and, as I have in my romance novels Driving in Neutral, For Your Eyes Only, and A Basic Renovation, a greater representation of mature-aged people — that’s anyone over 40. Diversity means that the lead character, the protagonist, heroine and hero, whatever you want to call them, is the star of the show, not a supporting player or stereotype.

So how about spicing things up? How about we be honest in the media and give accurate and diverse representation of what it’s like to be human.

 

 

 

 

 

 

 

Discrimination, Diversity, Ageism, and Romance Fiction

AthenaIf you haven’t noticed, discrimination against older women is now a ‘thing,’ a topic of ongoing discussion –thanks to Hollywood, Russell Crowe (we’re getting a lot of mileage from you, Rusty), the fashion industry, and the BBC, but where’s the discourse on mature-aged women in the world of publishing fiction, particularly genre fiction?

Yes, romance fiction. I am looking right at you.

The 19 January 2015 Daily Mail UK has Sandra Howard suggesting that Selfridges (A UK department store) ‘Bright Old Things’ ad campaign is not a “nod to the older generation” or even directed to an older generation, but more of a tactic to sell clothes to the young.

If you missed it, on 16 January 2015, Holly Watt at The Telegraph reported that the BBC was shown to have an “informal policy” of discriminating against older women, and that this “imbalance” in the media shaped “social norms…” While similarly aged male counterparts have advanced or remained as reporters, presenters, and experts, older women have been under-represented as broadcasters. This lack of representation of older women feeds the cult of youth that privileges younger women, and renders older women as invisible, which is often something mature-aged women feel is their reality.

All this ‘discussion of age’ serves to highlight the discussion of diversity, which is another current hot issue. The Academy of Motion Picture Arts & Sciences (AKA the Academy Awards) have been accused of ‘whitewashing’ the 2015 Oscar nominations. As The Wall Street Journal’s Ben Fritz reports, from 16 January 2015. Oscar Nominations Stir Up Controversy for being the least ethnic and racially diverse group of nominees in something like 17 years.

I want the inclusion of ethnicity, race, sexuality, religion, and gender in film, TV, and fiction, particularly romance fiction. That is why this 16 January 2015 article in The Guardian is good: The Six Hottest African Romance Novels for 2015. Yes, that’s African, not ‘African American.’ Ankara Press is “bringing African romance fiction into the bedrooms, offices and hearts of women the world over.” Ethnic diversity and colour diversity. Real life romance has no colour, but if you look at romance fiction you’ll discover how very white most of it is.

HeraThere is one thing that concerns me in the conversations on age discrimination and diversity. Although it is wonderful that ageism and the lack of diversity in the media is topical, age is seldom included in the discussion of diversity of fiction and genre fiction. There is no discussion of the discrimination against mature-aged women in publishing. That is, there is no discourse regarding the representation of women of age in genre fiction, particularly with how they are seldom or not at all represented in romance fiction.