Are You Experienced?

The subject matter won’t come as a surprise, but I did a guest post on All About Romance.

I’m excited about this because older couples–older women in particular–deserve to have their stories told. Older couples, women over the age of 40, are worthy of more than a secondary romance, being pushed into Women’s Fiction, being sidelined, or rendered invisible.

I mention a few romance novels, the kind with the hallmarks and sex and all the trimmings you’d expect from romance fiction with leads who just happen to be older and, yep, you guessed it, more experienced in life, love, sex, and mistake-making.

Let me remind everyone here, you will make mistakes your ENTIRE life. Older people still do dumb shit. You will do dumb shit when you are 24 and think that you need a baby oil assisted suntan, dumb shit when you are 40 and drive all day in that convertible without a hat or sunscreen, dumb shit when you are 80 and the painful blisters that make you hobble came from the cute shoes you wore on your walking tour of fashionable Rome because they went better with your stylish outfit than the ugly walking shoes all the other ‘oldies’ in your tour group wore.

Here’s something you may not have noticed, but older people are often just as ageist as younger people. My 80-something in-laws see others their own age as “elderly,” and refer to some of their friends as ‘old man’ and ‘old lady’ because those individuals are not as active, as healthy, or as physically mobile as they are. My very darling mother-in-law (I LOVE YOU so much, Mum!) is not a fan of grey or white hair, as to her, that means ‘old lady.’ This is anecdotal, but it’s that clear how you perceive old and elderly is relative (or in my case my relatives).

What has always struck me as something weird is why, when we are younger, we can’t wait to be older. We dress older, try to look older, get fake IDs, and try to gain experience, especially of the sexual nature. Somewhere along the way we lose this and develop a bizarro distaste for tales of experience when the stories are about older people–and there is even a tiny hint of sex. The age for that distaste shifts as we grow older. What we view as old or older shifts, like my MIL’s thinking grey hair on a woman her own age equates to being an old lady. The thing is, we are never too old, despite what we or someone else tells us, to fall in love. We may age, but love is not something we ever want to cease to experience. It’s as if a notion that love, and wanting love, is limited by how long you have lived chronologically, like all the life experience you may or may not have had with love by the time you are, let’s say 45, was enough; you’ve “been there and done that” and don’t need any more.

Yep. You see how ridiculous that is.

It’s outrageous that we routinely shut out love as an experience for people who are older, especially women. Too often, we value a woman’s life experience around fertility. A woman beyond child-bearing days is not only washed up sexually since she no longer has anything to contribute to the gene pool or to the world. Any experience a woman has, beyond child-rearing or being a grandmother, is no longer interesting or believable. Without fertility she is no longer worthy of love. Of course, this a heaping steaming pile of horse poo, but this is the one BIG message we get about older women and why Seasoned Romance is so vital to changing the notion that love is limited by age.

While I write books with older couples (book plug), At Your Service and Forever in Your Service, are my latest novels, I’m quite specific about featuring older women as leads to give readers, especially younger women, a way to envision their own future in a positive way, with the experience of love and sex. I write romantic suspense and contemporary romance with women (and men) who are as intelligent, interesting, confident, powerful, sensual, sexual, whole human beings who just happen to be older.

I’m not alone, as my guest post on All About Romance will show you. There are others writing older, later in life love Seasoned Romance too.

 

 

The Imitative and Conformist Business Practice That Ignores You

It won’t surprise you to learn I follow a number of writers, websites, and professionals in various industries (Tech, fashion, health & heauty, marketing & advertising). I like Forbes, Ashton Applewhite (see her website Yo, Is this Ageist and her totally bitchin’ book This Chair Rocks: A Manifesto Against Ageism), Next Avenue, and MarketingWeek.com to name a few. Much of what I follow discusses discrimination on the basis of age—that is sexism, ageism, ageist practices and how it all has an effect on how we view getting older.

This follows on to yesterday’s post about discrimination, ageism and the romance fiction industry. The Ad Contrarian Bob Hoffman (smart man, Bob, he was once named one of the world’s most influential marketing and advertising blogs by Business Insider) had a recent post titled The Stupidity of Ignoring Older People . Click on the link there o check it out. It’s a short clip from his presentation at the NextM conference in Copenhagen.

If you don’t have the time (or inclination) to watch it, Bob takes umbrage with statements such as “young people are more creative” and people, like Mark Zuckerberg, to task for saying something as dumbass as, “Young people are just smarter.” In the clip, Bob turns the ‘younger people are more creative’ schtick on its head by pointing those who won the 2017 Nobel Prize for Literature and Pulitzer prizes poetry, drama, and history were all over the age of 50. Bob also mentions that the female actors nominated for Oscars in 2017 were all over 50, which, if you know much about Hollywood’s obsession with younger women (like the world of Romance fiction) was something of a spectacular first, however the observation does hammer home his point about creativity being viewed as something only young people possess.

Bob gives a few other noteworthy facts that might be a little eye-opening. I’ll break them down:

 “In the US, people over 50 are responsible for over HALF of all consumer spending… [including entertainment]…”

 “[people over 50] account for 50% of all consumer package goods, they outspend other adults…”

[people over 50] are only the target of FIVE PERCENT of marketing activity…

Based on those few stats, s Bob says,“Do you REALLY think it’s a good idea to ignore these people?”

Bob goes on to mention that advertising and marketing ignores older people “because we hate them,” and that advertising is an “imitative and conformist business” that is difficult, or dangerous, to challenge because, and this is my take on it—OH DEAR GOD, WHAT IF IT FAILS. Or rather, as some authors might think, what if I FAIL?

Challenging the status quo is always a challenge and yes, there is a danger of failure. Fear is a powerful motivator. Fear motivates some people to keep things exactly as they are because change is scary and what you’ve always known is easy and, works. The status quo makes you money. If you’re a big company that publishes romance novels that feature younger women as the heroines and those books sell, have always sold, and you make money, why change what ain’t broke? Except that it is broke and, as Bob so amusingly suggests, not challenging the current status quo that hates older people is going to send you broke.

I, for one, see fear as powerful motivator FOR CHANGE. With the books I write, my In Service series (obligatory book plug!) about the middle aged female butler and the middle aged spy who loves her, I am challenging the status quo and facing the fear. Yes, I face the fear. I’ve given public presentations, the kind with slides and stats like Bob offers in his presentations—and I’m an introvert. Do you know how hard it is for me to face a room full of people, how terrifying that is? In terms of companies, like romance fiction publishers, the status quo means they simply can’t build a sexy marketing strategy based on the ingrained perception about older people, especially older women—you know the entrenched notion that women over 40 cease to be attractive or intelligent or useful because they are grandmas who don’t have sex. This is similar to what Bob calls “the boredom of middle age” or, as I like to put it, how can a marketing department in a romance fiction publishing house build a campaign with the status quo that presents ageing as something horrifying that reminds us of our impending death, because who wants a death fantasy as part of their romance fantasy?

They could take another look at the facts, at the demographics that Bob Hoffman presents. Reframe the fantasy of living, the fantasy of falling in love–the one fantasy that doesn’t ever change just because you’re over 40 or 50 or 60 or beyond.  Quit ignoring what is all cashed up right in front of you. Imitate what is THERE. Or keep doing what you’re doing publishing world, because it’s really workin’ for ya, innit?

I keep saying there is money to be made. Romance fiction could be, once again, at the forefront of social change for women, like it has been in the past. And be a front runner of better advertising to people of a certain age.

 

Hoffman, B. (2019). The stupidity of ignoring older people. Lecture. Copenhagen, Denmark. Retrieved from http://adcontrarian.blogspot.com/2019/05/the-stupidity-of-ignoring-older-people.html

 

 

Ageist, Muther-effin’ Punchline

I try to keep on top of the movies that come out that feature women over the age of 40 in starring roles—the ones that don’t star Meryl Streep or Diane Keaton, which, if you want to see a movie featuring a woman aged 40+ in a starring role, pretty much means you’re gonna get Meryl or Diane. I’ve been trying to catch Julianne Moore in the eponymous free-spirit, dance-loving-gets-a new-boyfriend-romantic Gloria Bell, but the show times have been during the day, when I am at the office, or after 9p.m., when I’m in bed. So, I went to see Poms—starring Diane Keaton—instead.

Contrary to what some Australian readers might think, Poms is not about English people, or the nickname Aussies have for the British. In this case Poms refers to a cheerleading squad.

What was it I made note of in my post the other day?

Oh, yes. I remember. Cindy Gallop said that there is “little nuance in the way age is portrayed…” that we get “ridiculously comical parodies and caricatures of older people.”  And then I said that advertising aimed at people aged over 40 is so often about retirement communities, that age ceases to be a mere characteristic of a character as the focus shifts to stereotypes of decline and disease, on things older people ‘don’t do’ anymore. The thing is, age is a characteristic, not an attribute that defines a person. Except it totally is in Poms, like it was in Book Club.

Okay, okay, we get it, we know stereotypes are a shorthand route to creating a character, a super one-dimensional character, the like kind you find in Poms. Personally, I see it as sloppy and unimaginative writing, but the spectre of age stereotypes, that shorthand, convenient way to contextualise accomplishments and standardise expectations, that reductive, faulty, fixed-with-bullshit meanings hits Diane and her similarly aged female cheerleading costars (side note, I LOVE Pam Grier and I will watch anything with her in it but…) hard and fast—and with NO muther effin’ cheer.

I very nearly walked out of Poms. The thing was, I’d paid way too much for a bucket of popcorn that I didn’t want to leave behind or take with me when I did the grocery shopping after, and for a moment, I considered asking the couple in the seats behind me if they wanted my popcorn, but I stayed, and ate that salty goodness because it was the best thing about the ripe with possibilities but utterly disappointing and craptastic missed opportunity that was Poms.

My teeth are on edge just thinking about it. Is it really that hard to write women beyond the age of 40 as realistic, whole, intelligent, attractive, and complex? I think Hollywood isn’t looking in the right places because…well, Jude Dry’s review of Poms on IndieWire, sums up things nicely.

“The characters in Poms are far from reality—not only of such acting legends but of any woman of a certain age—it’s easy to wonder if the writers have actually met anyone over the age of 65…what they see are these one-dimensional characters, long past their prime and waiting to die. There is not a single character who does not doubt herself or her ability… It seems that older women must apologize not only for wanting to feel good, but for wanting screen time. The central conflict of the movie—women in a retirement community have to fight for their right to cheerlead—is based on the premise that such a desire is totally out of character for anyone over the age of 18.”

There, right there, that’s the irksome problem. The film, like so many works of fiction with older or seasoned characters, focuses on the stereotypes of decline and disease, on things older people ‘don’t do’ anymore. But, as Dry and I both noticed, besides the whole retirement community thing and the ‘you’re too old to even think about wanting to do that,’ and the comical parodies and caricatures of older people, was the stereotyped, muther-effin’ line of dialogue that shifted the standard good luck line “break a leg” to “break a hip.” That ageist punchline reduced the entire film to an insult.

I can’t fault Diane or Pam or the rest of the cast. It’s wonderful that these women are working actors; we need MORE films and books that feature older women as the leads, but not as the leads in this kind of insulting stale outing that missed a real money-making opportunity.

I blame producers and writers who rehash and persist on the bullshit ageist stereotypes. The sad thing is, when a book, or film with older females leads like Poms, misfires and doesn’t make money, Hollywood, like the publishing world, takes that to mean that no one wants to see films or read books about older women.

Dear Hollywood,

I have a book series for you. The In Service series stars a middle-aged female butler and the spy who loves her. There’re no jokes about erectile dysfunction, and it’s not set in a retirement community.

 

 

 

Dry, J. (2019). ‘Poms’ Review: Diane Keaton’s Lifeless Retirement Community Cheerleader Movie Needs a Pep Talk.https://www.indiewire.com/2019/05/poms-review-diane-keaton-cheerleader-movie-1202132593/

I’m Getting Bored With This

You’ve heard it all before. It’s not new. It’s the same story, over and over. Nothing changes. There’s a gap in pay and a gap in age. Women get, as Marilyn Monroe says in Some Like It Hot, “The fuzzy end of the lollipop,” or, if you’re a woman over 40, no lollipop at all.

News items, like Anita Singh’s article in  The Independent,  Hollywood Gender Pay Gap Laid Bare as Rich list of Stars is Filled by Men, highlight the gender pay gap that exists between male and female stars in Hollywood, as well as the rampant ageism toward older actresses.

The pay gap can be attributed to the dominance of action blockbusters and to a dearth of opportunities for older women. In the list of top 10 actresses, the oldest woman is Julia Roberts (49). All but three of the male top 10 are aged 50 or over.

No big surprise there. While I applaud the reporting of the ongoing disparity, this news is now tedious and commonplace. Story after story indicates that, despite all the reporting of the gap, nothing has changed, that there’s still a “dearth of opportunities for older women,” and it is boring. So very boring. We know about the disparity.

Some of us are trying to alter the pay gap and and the age gap. We are telling stories about women of a certain age, in case Hollywood and the Romance fiction industry haven’t noticed. Writers like me are trying to be proactive and smart. We SEE the audience the industry doesn’t. We want  to ensure that both men and women are afforded the same opportunity to have a lollipop that isn’t fuzzy–or a just a damned lollipop.

 

 

Singh, A. (2017). Hollywood gender pay gap laid bare as rich list of stars is filled by men. The Independent. 24 August. http://www.independent.ie/entertainment/hollywood-gender-pay-gap-laid-bare-as-rich-list-of-stars-is-filled-by-men-36060056.html .

Seeking Role Models for Women Over 40 in TV and Romance Fiction

In the Hollywood Reporter, Inkoo Kang’s Critic’s Notebook: For Women Over 40, TV’s Feminism Is Flawed has interesting things to say on TV and the meaty roles for women over 40, but questions, like I do, why these women of a certain age remain bizarrely flawed and dysfunctional, why these women, more often than not, remain morally ambiguous, less-than-positive role models of older women. In other words, why women of a certain age are still cast as something wicked.

Kang, praises the inclusion of older women (as do I), yet points out that ‘Moral ambiguity is the currency of today’s prestige and middlebrow small-screen projects, and ethical transgressions can indeed make for a more compelling protagonist.” Kang also notes out how “There’s not a powerful and pure-hearted Buffy Summers, Dana Scully or Jane Villanueva among them,” and cautions “let’s not make the mistake of confusing goodness for a lack of complexity.” This confusion is where the danger lies because it relies on continuing to present older women as stereotyped cranky old ladies, kooks, and harpies.

On one hand, we have to applaud television’s inclusion of the older woman, since old broads have been invisible for so long. On the other hand, and yes there are a few TV series that offer positive, complex, moral-hearted representations and role models of women over 40 (Grace & Frankie, Madame Secretary, The Fall, The Night Manager), yet too many still rely on the stereotypes and assumptions about older women.

Which brings me to my usual plug for the older romance heroine. The 40+ romance heroine is perfectly placed to combat the confusion, the moral ambiguity, the stereotyping. Yes, it’s time for 40+ romance heroines to step in and BE models of strength and poise, to BE valued for their potential, to BE powerful, ‘powerful, pure-hearted,’ and complex, not merely bizarrely flawed and dysfunctional. After all, Romance fiction has been at the forefront of social change for women for decades–but romance publishers have been a little…intractable with seeing women 40+ as viable romantic leads (because falling in love only happens to young women and sex over 40 is icky), or as a valuable money-making audience. Romance publishers are beginning, slowly, to come around. Like television has.

The key to changing the biases we have, and changing the stereotypes fiction and Hollywood clings to is, as Kang suggests (and I shout), offering NEW tales featuring women of a certain age, and presenting these women as something to aspire to be. We need to re-train our brains to accept a new status quo.

One last note. It may be my imagination, but I think the UK is frequently better at NOT relying on and challenging the portrayal of older women as kooky, dysfunctional stereotypes in TV and film roles.

Kang, I. (2017, June 13). Critic’s Notebook: For Women Over 40, TV’s Feminism Is Flawed. The Hollywood Reporter.  http://www.hollywoodreporter.com/news/critic-s-notebook-women-40-tv-s-feminism-is-flawed-1012782 

A Diverse Universe

16 February 2015

Sudhamshu / Foter / CC BY-NC

Sudhamshu / Foter / CC BY-NC

In USA Today, Sean Gilmartin gives us Love in the Stacks: Making strides with diversity in romance novels. Gilmartin discusses searching for representations “that are more realistic representations of the real world;” representation readers can identify with, including representations of gay people, a wider range of cultural representations and more representations of people of colour in YA and romance. Gilmartin interviews Adrianne Byrd, JD Mason, Cheris Hodges, Beverly Jenkins, and Donna Hill, all romance authors who write more realistic representations of the real world. These authors give us people of colour in romance fiction.

The article is, as Marisa Tomei says in My Cousin Vinny, “Dead on balls accurate.” I particularly like this line, “We as authors and publishers are not being honest with our readers when we fail to include diversity in our fiction.”  I often wonder why it’s so difficult to have diversity in the media when life offers such a range of amazing and difference, of variety, which, you know, is the spice of life.

Gilmartin, who writes paranormal romance as Sean Thomas, believes as I do, that there is not just ONE archetype of romance reader or a handful of romance fiction protagonists. In real life, readers are a diverse bunch who are waiting and wiling to read books, particularly romance novels, that offer a more realistic representation of their lives. Diversity in fiction, television, and film means an accurate portrayal of ethnicity and culture, a greater representation of people of all colour,a greater representation of gay people, and, as I have in my romance novels Driving in Neutral, For Your Eyes Only, and A Basic Renovation, a greater representation of mature-aged people — that’s anyone over 40. Diversity means that the lead character, the protagonist, heroine and hero, whatever you want to call them, is the star of the show, not a supporting player or stereotype.

So how about spicing things up? How about we be honest in the media and give accurate and diverse representation of what it’s like to be human.

 

 

 

 

 

 

 

Yes, Your Granny Still Gets It On

Get this: Studies show mature-aged people STILL have sex!

ElderloveSee? Here’s proof from The University of Manchester and NatCen Social Research in a news release Love and intimacy in later life: study reveals active sex lives of over-70s. The study, titled Sexual Health and Well-being Among Older Men and Women in England: Findings from the English Longitudinal Study of Ageing, was published in the Journal Archives of Sexual Behavior, (2015) and dovetails nicely into Indiana University’s Center for Sexual Health Promotion National Survey of Sexual Health and Behavior published in a S Issue of the Journal of Sexual Medicine (2010). Both studies explore (no pun intended, but I’ll understand if you tee hee hee) sexual activity in to old age, the English study including sexually active people over the age of 80.

Yes, I said over 80, 8-0, EIGHTY.

The fact people remain sexually active well, well past the age of 40 isn’t news to me, after all, I have been looking at this kind of research for the past 10 years, but it may be news to you—and to countless younger people who are stunned that their parents and grandparents still get it on, partake in a little self-service, and think about sex on a regular basis. What may not be surprising is that the mature-aged population is frequently overlooked in sexual health research, which is why I include these studies in my “Mature” Content Stockpile.  elderlove3

And yet, what some of these reports also show may make you scratch your head and think, “well dang.” If you haven’t seen reports before on sex and the senior set, condom use is down and sexually transmitted diseases are on in the rise in the older population. As the New York Times ‘ Ezekiel J. Emanuel reported last year (2014), in the article Sex and the Single Senior, the STD (or STI) rates “among the Social Security generation that rivals what we imagine is happening in those “Animal House” fraternities.”

Gee, it looks like someone’s been sleeping in grandma’s bed — with grandma.

 

Emanuel, E. J. , (2014).  Sex and the Single Senior. New York Times  http://www.nytimes.com/2014/01/19/opinion/sunday/emanuel-sex-and-the-single-senior.html?_r=0

Indiana University’s Center for Sexual Health National Survey of Sexual Health and Behavior Special Issue: Findings from the National Survey of Sexual Health and Behavior (NSSHB), Center for Sexual Health Promotion, Indiana University, The Journal of Sexual Medicine:  October, Volume 7, Issue Supplement s5, pp 243–373.

Lee, D. M., Nazroo, J., O’Connor, D. B., Blake, M., Pendelton, N. (2015).Sexual Health and Well-being Among Older Men and Women in England: Findings from the English Longitudinal Study of Ageing, Archives of Sexual Behavior.