Tag Archives: romance novels

Ageism, Publishing, and the Notion of Reading Down

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During the recent Romance Writers of Australia conference, this year titled Love in Isolation, I had to opportunity to ask Liz Pelletier, Editor and CEO of Entangled Publishing, how the company’s August imprint was going. August, if you are not aware, is an imprint aimed at Gen-Xers, with “older characters in their 40s”. It was launched in 2018. Kudos galore to Entangled for launching this line when other publishers outright ignore the consumer base of Gen-Xers, Boomers, and those beyond in favour of adhering to the stagnant tradition of keeping female leads young whilst courting younger readers. Hooray for an imprint that is specifically aimed at 40-somethings. Hooray for a publisher picking up on readers looking for Seasoned Romance. However, As happy as Entangled’s August made me when it launched, there were several troubling things that Liz mentioned in her reply to my question about how the line fared in 2020. The August imprint does not, as Liz said, “release many titles.” She also said that there “aren’t that many authors who want to write older characters,” but then she followed up that statement by emphasising that August books “don’t sell as well as predicted based on the number of authors who were begging for this genre because, it turns out, everybody still kind of reads down,” meaning readers read younger characters.

First, I’ll unpack the “everybody still kind of reads down” statement. Romance (and most genre fiction) readers read ‘down’ for one huge reason: the overwhelming number of lead characters in romance are in their twenties. The vast majority of romance novels produced and published every year feature heroines who are young, as in 39 and under. It’s hard to find a romance novel where this is not the norm. The norm means people are going to read down since the young heroine is what continues to be produced and published.

Next, any author will tell you discovery is hard. There are times discovery is tricky for readers too. Romance readers looking for older main characters often find it frustrating when there is no clear keyword to use when searching for the books they want. Search terms like older couples, older women and romance, middle-aged women and romance, and silver fox women seldom lead to romance novels with seasoned main characters. BISAC codes, that is the standard coding system used by many companies, such as Amazon, to categorise books based on topical content uses this classification for romance fiction with older main characters : FIC027380 FICTION / Romance / Later in Life, but that code seldom leads directly to wwhat you want or to what you expect, when you do a book search on Amazon. More vexing is how an imprint like August says it’s targeting Gen X readers, yet doesn’t release many titles. Since its 2018 launch, there have been 10 August titles, but only 9 are listed on the website, but are not easy to find if you aren’t aware of Entangled and its August line. Have you heard of August? I bet you haven’t. There hasn’t been much mention of the imprint anywhere since it’s launch, except for my occasional mention of it in various posts made here, and in comments after I did guest bits on review sites like All About Romance.

Finally, yes, I admit there are authors who have been begging, and continue to beg, for an imprint like August, authors, besides me, who have been pushing for Seasoned Romance, mature romance, later in life romance, whatever you want to call it, because we know there isn an audience. Many romance authors who “are begging” for more imprints like August are also romance READERS who are tired of not seeing themselves represented in fiction, tired of being shut out of a beloved genre, tired of reading down. What I really fail to understand is why a publisher would use the number of authors begging for the genre as a demographic for predicting how well an imprint would sell when it is the readers who matter?

Remember how I asked if you’ve heard of August? I ran a poll on the Seasoned Romance Facebook reader group, which has a 3K+ membership. I asked reader members if they were aware of the Entangled’s August line. The response was a rather resounding “nope.”

I am not a professional in market research and advertising, but I am not blind to the practice or blind to the population base that is trickle-fed crumbs, or more often completely overlooked as even being a demographic. Case in point, the readers of the Seasoned Romance Facebook group are a ready-made test group for market research, yet romance publishers do not appear to include the group in any sort of market research. Companies, tend to seek out the youth market. They see anything outside the young dollar as a risk. This is the mindset of marketing, of so much advertising, and why August releases so few titles with the excuse –-and it is an excuse—that readers read down.

I take umbrage with being told I read down. If you have read my posts before, I have suggested that publishers deceive themselves by only courting younger readers without realising those younger will one day be older readers. The belief in the tradition of presenting younger main characters is just that, a tradition. It is vital to note, that, whether you are a Millennial pushing 40, Gen X, a Boomer, or a Silent Gen reader, whether you read science fiction, crime, mystery, or romance novels it is readers who need to let publishers know what they want or else nothing will ever change. Cis, het, white romance with young heroines will remain the staple, the tradition. We can discuss how we need diverse romance, talk about inclusion, and still leave age representation and ageism out of the conversation since romance has a tradition of romance being a younger woman’s tale. Traditions can be lovely, but they can also be rabidly prescriptive and immeasurably narrow-minded. Some traditions, like keeping romance heroines young, can lead to and perpetuate age stereotypes and lack of representation, to the impression that people over the age of 40 do not have sex, that women over 40, especially women who happen to have grandchildren, do not have sex, and even if they did no one would want to read about them because granny sex is gross. Do you want to let a publisher decide for you, to allow a publisher cling to a notion that is set in stone and denies you representation? Is it really reasonable when a publisher suggests you read down,? Are you happy to accept the misconception that there are not many authors writing older lead couples in romance or writing older female leads in other genres?

I write older leads; my books have female protagonists who are aged 40+ and they are paired with men of a similar age. My romantic suspense spy thriller mystery In Service series, is indie published. I chose to go indie for several reasons, but what really kicked me into deciding to go indie with the books was an agent rejection I received saying the forty-something hero was great, but a heroine just 5 years older than the hero, wasn’t ideal for romantic suspense, ideal meaning she was ‘too old’. I had enough of the sexist ageism. Authors struggle with embedded ageism when they submit seasoned romance novels to publishers of romance, they are turned away, told to make their heroines younger, told they won’t sell well. How can they sell well. or sell at all, when It’s a struggle to get released even by an imprint which is aimed 40-somethings, an imprint that gets little to no marketing push because most readers “read down” meaning it’s not worth the attention. The International Institute for Analytics’ Robert Morison talks about the need to keep ageism out of analytics. Morison states:

“Ageist stereotypes hold that older Americans don’t spend their money, they’re brand loyal, and they’re interested in a limited number of products, services, and experiences…

The point of mentioning this is that readers read down because romance has always been about younger people, especially younger women, and there is a misconception that no one wants to read about older women with an array of life experiences. Except they do, and publishers need to tune into in remembering, and understanding, that older romance readers are still consumers who want to see themselves reflected in the books they read. If it seems like I am picking on Entangled’s August imprint, I most certainly am. There is such exciting potential being squandered. Morison goes on to say,

“Brands need to be talking to them authentically and, insofar as possible, individually. Cursory attempts to reach the older market, and to reach it en masse, are guaranteed to fail.”

As a reader, and as an author, August feels like an absolute cursory attempt. As I mentioned, since its launch in 2018, there have been a total of 10 books released (although only 9 show on the August website), with little or no fanfare, and a modicum of advertising and promotion that stemmed from what individual authors have done themselves. August, with its 10 titles, appears doomed, which is tragic because its failure will be seen as just one more reason to say that romance fiction with older leads won’t sell, that older heroines won’t sell, that readers read down, that younger is better and more lucrative. Sadly, the pursuit of the youth market has become a fixed mindset. It’s risk aversion; a bit of the old if it ain’t broke, don’t fix it, a little of the we’ve always done it this way, a whole lot of the is the standard practice. This is, as Morrison notes,

“ageism by omission. The antidote is to have more age diversity across the board: on product and service development teams, marketing teams, and focus and test-market groups. Older consumers may be much more interested in your offerings than you imagine, and new offerings aimed at them can drive business growth.”

Part of doing what Morison suggests means that, once you have an offering that can drive business growth, make the product visible. I am here to tell you, as a reader, as a consumer, as a women over 40 who wants to see women like me reflected in advertising, film and all kinds of genre fiction, especially romance, older consumers are interested in more than a cursory attempt to gain our custom. Prove that you see us. Be authentic. Don’t hide your product away or tell us the same old bullshit about how we’re supposed to think that younger is better and older won’t sell.

Are you listening, Entangled?

If you’re keen on reading romance novels with older, ‘seasoned’ main characters, aside from my books, try The July Guy by Natasha Moore, (an August author), Karen Booth’s Bring Me Back, and The Love Game by Maggie Wells.

 

References

Morison, R. (2020). Keep ageism out of your analytics. The International Institute for Analytics. https://www.iianalytics.com/blog/2020/8/19/keep-ageism-out-of-your-analytics?fbclid=IwAR1-SAmzcBX-1yXvCtIQHP-FRZzpUjKjSNv7AQE3Xdp6ZXBY28sKGq4_MMI

 

 

Misrepresentin’: An Open Letter to (Romance) Publishers

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Dear Fiction Publishers,

Did you really need a survey to discover that women over 40 feel misrepresented, underrepresented, that there are not enough books featuring older women, and it’s past time to end the perception that women washed up the minute they hit 40?

Apparently you did because you haven’t you been listening. You haven’t been paying attention. I know this because I’ve been paying attention. I’ve been listening and watching and waiting and writing the books your survey says women over the age of 40 have been waiting, and waiting, and waiting for.

A couple of you publishers are gonna say you’ve tried this already. Don’t we remember Harlequin’s NEXT, Berkley’s Second Chance at Love, Ballantine’s Love & Life, and  Kensington’s To Love Again. There are one or two of you sort of trying now, but seriously HarperCollins HQ, a SURVEY? This really proves you’re not paying attention. This proves you haven’t heard me shouting–or readers saying that they want to see female characters over the age of 40 as lead characters.

Forgive me. For those of you who are not publishers allow me to explain my beef with this survey.

The HarperCollins imprint HQ, an imprint of HarperCollins UK, was once MIRA and MIRA Ink, both  romance imprints that rebranded to ‘commercial fiction.’ HQ joined up with Gransnet (Grans as in Grannies, an offshoot of Mumsnet–because yanno, all women are mums and grannies), a “social networking site for over 50s”), to conduct a survey of 1000 women aged 40+. This study “reveals” that women over 40 feel misrepresented, that there are not enough books featuring older women…oh, and pretty much everything we here already know, and all the stuff my damn doctoral dissertation noted–the stuff I post about often.

Now HQ is trying to fix this lack of representation with a contest open to women writing novels with female lead characters aged 40 and beyond. They are even running a competition.

“Together with HQ, an imprint of HarperCollins, we are launching a fiction writing competition for women writers over the age of 40. We will specifically be looking for stories featuring a leading character aged over 40.”

Two or three publishers saying they are looking for older women or older couples isn’t enough. Despite HQ, Entangled’s August imprint & Facebook groups like Seasoned Romance and Romance in Her Prime, in romance, the older couples are often secondary characters, or hero is older; the silver fox paired with younger woman, or the heroine is portrayed as a ‘cougar.’ More often older females are reduced to stereotypes like the survey explained, like I established in all my academic research.

One big issue no one bothers to mention in this survey is that many rom editors are still not open to older heroines, even the ones who say they are. Authors who write older heroines, like I do, are told to ‘make heroine younger’ because older ‘might not sell,’ or as one editor said to me, “no one wants to read granny sex.” For example, when it originally launched, Entangled’s August line HAD a a character age limit of 45.

Currently, their commercial fiction line Sideways has an age limit of 50.

Back in 2012, when I conducted interviews I with romance fiction editors, I was told older women have too much life experience & baggage for rom & were a better fit for Women’s Fiction–and yet there’s an age limit of 50 in Entangled’s Sideways commercial fiction line, which includes Women’s Fiction.

As I said, many romance authors have written older heroines only to be told to “make them younger.” They’ also been told, “older won’t sell, or, like I was told, that “no one wants to read granny sex.” Yes, I know I bring that chestnut up a lot because that was the response I got three years ago, when I asked Entangled’s CEO why the August imprint had that 45 age limit. However, age limits may be a thing of the past. Maybe.

HQ executive publisher Lisa Milton said:

“We publish many books by women over 40. Many of our books have female characters over 40. Many who also defy stereotype. But not enough.What amounts to a handful of books, in a genre (written mostly by and for women) that is clinging to the Hollywood version of how to treat women over 40, i.e. stereotypes, punchlines, is not enough.”

Like I said. Maybe. A competition, and what amounts to a half a handful of publishers and a handful of books, in a genre written mostly by and for women, in an industry that clings to the Hollywood version of how to treat women over the age of 40, that is as stereotypes, punchlines, or invisible is STILL not enough.

So back to my Open Letter to (Romance) Publishers

Dear Fiction Publishers,

Here’s a hint on how to fix what the HQ UK Gransnet survey discovered, and it’s not really that hard to change:

Stop telling romance authors who submit stories with heroines over the age of 40 to “make their heroines younger,” quit believing that books with older heroines “might not or won’t sell, or that no “one wants to read granny sex.” Have a damn look at the Seasoned Romance Facebook page, take a look at what the readers there say they are looking for. Check out the conversations on Twitter. Have a good look at the books on Goodreads reviews and pay attention to comments and reviews, like the ones for At Your Service, the first book of the In Service series about that middle aged female butler and the slightly younger spy who loves her:

“The plot is twisty and complex and the dry, witty banter flows thick and fast; it’s an exciting, fast-paced story, and I really appreciated the protagonists being older than usual for romance novels – he’s late forties, she’s early fifties and they’ve both been around the block a few times.”

Take a gander at Goodreads lists like:

Best older hero AND older heroine romance books (the main couple has to be over 40!)

Seasoned Romance

If you want or need help I’m here. And I am more than happy to help because conducting a survey and discovering it’s not enough is not enough. Running a contest as a response to the not enough is not enough.

Love,

Sandra

UK survey finds that older women feel misrepresented in fiction

UK survey finds that older women feel misrepresented in fiction

Gransnet and HQ writing competition

https://www.gransnet.com/competitions/2019/gransnet-hq-writing-competition

 

Return of A Little Help From My Romance Reading Friends: The Lazily-titled Sequel

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It’s coming up on two years since I put out my plea for your help.  Back in February of 2016, I penned a post titled A Little Help From My Romance Reading Friends. Once again,  I come to you, Dear Reader, you with your finger on the pulse of romance, your eyes on the words and covers and spines of books of paper, screen, and audio. I come to you asking for your help, asking you to tell me about the Romance novels you have read where the heroine is aged OVER 40. That is, the heroine is 40, 50, 60 and beyond.  It’s time to update my list and I need YOU to do this because I am only one tiny woman with a TBR pile and books to edit and books to write so I can add to this list of mine.

I’m very specific here. I want representation of women over 40. Why 40? Because, like in Hollywood 40 is some kind of invisible line for women. Women under 40 get roles, but hit 40 and they dry up. Plus, I’m tired (aren’t you) of the sexist, ageist older man-younger pairing that is the staple of Hollywood and, let’s face it, most kinds of fiction.

Let me be even more specific. I’m after Romance, not Women’s Fiction. In Women’s Fiction there’s often an element of romance, but the lovey-dovey stuff isn’t the primary focus. In ROMANCE the story is driven by a couple on a journey to find love, rather than, as you frequently find in Women’s Fiction, a woman’s journey of self discovery or tale of women’s friendship and/or relationship with friends and family. Call it Adult Contemporary Romance, MidRom, Seasoned Romance, Older Romance,  MatRom, Vintage Rom, (I’ll bite you if you call it HenRom, GrannyRom or HagRom), I want all the romance, I want two people falling for each other and all the glorious, complex, baggage-filled mess that goes with it, the Big Misunderstanding, the (however much I despise them) Secret Baby, Enemies to Lovers, Friends to Lovers, the Marriage of Convience, I want all those familiar tropes you love and maybe even hate, but I want them to feature heroines aged 40 and over.

My aim, if it’s not clear, is to present women of a certain age in the genre of fiction that is and always has been female-focussed. I want to draw attention that there are older romance readers who are so damn ready to see themselves reflected in the genre they love. It’s about visibility. Older women deserve and need to be written back into the narrative of life and fictional tales. Because of it’s position as a vanguard for women and social change, Romance fiction holds the power to make older women visible.  However, there are impediments still in place, sticky impediments. With this list as proof of a growing market and subgenre (not a niche, dammit),  I want to clear way the cobwebs that still obscure some publishers minds, and show them the vibrancy of older women.  The Romance publishers who are open to older heroines, but limit the ‘field of older’ to between the ages of 35 to 45 because, as one editor said to me, “No one wants to read about granny sex,” need to understand that this limit perpetuates the ageist and sexist attitude that older women aren’t attractive, sexual, or interested in sex, which implies women over 45 are lesser, other, unworthy of love, and their hideousness must continue to be hidden or kept out of the narrative–you see how ridiculous that practice is.

Have a gander at the list I already have. I know since 2016 there have been titles released by traditional and indie publishers (I’m looking at you, Maggie Wells), but as any author will tell you DISCOVERABILITY IS KEY to readers finding new authors and titles.  I want to add books to my list of romance fiction featuring heroines over 40!  Give ’em to me. Shoot those titles my way! Help me add to the list and help these books be discovered! Let’s wipe out sexist ageism one Romance novel at a time!

PLEASE Leave your book recommendation as a comment!

Next to You and An Introvert on Book Release Day

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NextToYou_V1_FINAL Round3-Harlequin1920_1920x3022It’s BOOK RELEASE DAY for Next to You

This is the point where there are a choice of ways for me to react. Let’s examine them and break them down.

I could have a Book Launch Brunch, except… As much as I LOVE the breakfast-lunch amalgam that allows others to imbibe and relax with alcohol whilst I get hyped-up on caffeine, I’m an introvert who hates parties where there are more than six people, and no one, except me, would get up and boogie to the Partridge Family’s I Woke Up In Love This Morning from William Murphy’s Bubblegum pop classics playlist if there’s hollandaise, coffee, and booze.

I could be obsessive and check my sales rank on Amazon, today and tomorrow because it’s July 25th here in Australia, but not yet in the UK or North America. However, Amazon boggles my mind and means nothing much at all to me, except for the fact that I’ll eventually get a royalty statement showing that I made enough money from selling a few copies of Next to You to allow me to buy three to ten cups of coffee.Antonellicoffe

Those three-to ten cups of coffee—OH WHAT JOY!!

It’s a proud moment and I’d like to burst into my favourite local café and shout COFFEE FOR EVERYONE, which, for me is the equivalent of popping a cork on something, tossing confetti and SQUEEEING and stuff…except that introvert, more-than-six people thing again, and I SQUEE better on paper. So I’m gonna go to my favourite local café and continue writing my new book at my favourite table in the corner, and have 2 cups of coffee that, thanks to my readers, my royalties have allowed me to buy. And coffee OH WHAT JOY!

I’m really, really incredibly happy to have William Murphy and Caroline finally meet and have you meet them. Thank you for sharing this moment with me and, well, if you happen to stop by and see me at my favourite café, know that I am truly enjoying the coffee you bought me when you bought my book. 

The F*ckable Silver Fox Romance Heroine And Me

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If you have a psyche of a sensitive nature, one that detests off-colour language, you may want to look away now because I’m about to drop some f-bombs.

By now you’ve probably seen it, Amy Schumer’s Last Fuckable Day. If you haven’t here’s a link to it.  Go watch it now.

If you don’t want to watch it, in a nutshell, the skit addresses the ageist and oh-so-sexist double standard in Hollywood. You know the ageist double standard I mean, don’t you? It’s that thing when an actress reaches an age grannyand is suddenly put out to pasture, or only offered stereotyped roles like mother, cougar, knitting grandma, and crazy hag cat lady, because they’ve crossed The Line of 40 and are no longer considered ‘fuckable’— or bankable. It’s that thing that doesn’t happen to men in Hollywood.

It also that thing that doesn’t happen to heroes in Romance Fiction.

In Schumer’s Last Fuckable Day, Amy and her pals, Tina Fey, Julia Louis-Dreyfus, and Patricia Arquette point out a woman’s ‘use by’ or ‘best before’ date in Hollywood, the enduring stereotyped roles available to an actress of a certain age, and how their male counterparts fail to suffer the same fate when they cross The Line of 40. You see, Silver Foxes, like George Clooney, are welcome in Hollywood as much as they are in romance novels. And in romance novels silver fox heroes are a hot and sought after hero.

Like in Hollywood the silver fox romance hero is usually paired with a younger woman. Like in Hollywood the silver fox moniker applies only to men. There are those of us who are tired of this ageist and sexist double standard. There are those of us tired of being told, ‘Sorry, you’re over 40 and no one wants to fuck you onscreen or in the pages of a romance novel.‘ To that I say, bullshit, there ARE people who want to see thosCGAHe movies and read those books. There are those of us who have money we would spend to see those movies and read those books because there are those of us who think that, who know that, being over 40 doesn’t mean you’re done with love or sex or romance.  There are those of us (in spite of how much we love Cary Grant and Audrey Hepburn in Charade) who’d like to see the silver foxy hero paired with a woman his own age. There are those of us who want to change things, who want silver fox to apply to women who have crossed The Line of 40.

Yes, I’m one of those who wants to change this because, goddamn it, I’m over 40 and I’m a silver fox, not a dumpy middle-aged hausfrau who’s dead from the waist down, and I’m tired of seeing women like me left out of movies and books. I’m so over seeing Daniel Craig’s late 40s SPECTRE James Bond get paired up with the then 20-something Lea Seydoux instead of 50-something Monica Bellucci.

Pardon my momentary rant. I still haven’t recovered from the missed opportunity of Bond getting the RIGHT GIRL.

I write romance fiction with silver foxy men AND silver foxy women. Yeah, no, I’m not going to call her a silver vixen because cougar is already pejorative enough and there isn’t a male equivalent besides ‘dirty old man,’ which is something more perverted than a screen hero paired with a woman half his age—which keeps getting rammed down society’s throat Antonelli coveras normal.

Sorry…sorry, ranting again. Bond should have been with Bellucci.

There are those of us who believe we need a new normal, those of us who believe that if we saw silver foxy women on a regular basis, in advertising, on the big screen, on TV, in print that the double standard that keeps women over 40 trapped by stereotypes of age might change. That’s what I am doing, changing what I see by presenting real women in romance fiction who are not trapped by a stereotype of age, who are not cougars, grannies, or crazy cat ladies. In fact, I’m going against the Hollywood image completely.NextToYou_V1_FINAL Round3-Harlequin1920_1920x3022

My books, all of them, feature pairs of silver foxes in romance fiction, something we are lead to believe is a younger woman’s tale, which we know in real life is bullshit.

My latest release, Next to You, features a pair of silver foxes. It’s about a Bubblegum pop loving albino man named William Murphy and his new neighbor, Caroline, a woman who’s trying to grab life by the balls.  Next to You  comes on on Monday.

I Can See Clearly Now: Next to You and How Come You Did That?

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Here’s the question I’ve been asked the most about my upcoming release Next to You:

“Why an a hero with albinism, Sandra?”LittleWill

My answer? Contact lenses and an old friend.

I wear hard contact lenses and I have a very fair-skinned dear friend who wore an eye patch when he was a kid. That’s him over there.

Yeah, yeah, how cute and all, but what’s that kid got to do with a hero with albinism?

Know how what you see isn’t always what you get, and how looks are deceiving, and that love is blind? I’m myopic (near sighted or shortsighted if you prefer). I also have astigmatism plus, being middle aged, presbyopia. Soft contacts won’t correct my crappy vision. A soft lens won’t sit properly because my astigmatism is too severe. Glasses don’t even give me great distance acuity. Rigid contacts, however, correct my vision quite nicely. Fortunately, rigid gas permeable contacts are a special order item that last a long time, Unfortunately they’re not cheap. The thing is, NextToYou_V1_Round3-Harlequin1920_1920x3022twelve years ago, when I wrote Next to You, which was then titled A Simple Overexposure (if you read the book you’ll pick where I got that title), I needed new contacts, and it was getting difficult to find an optometrist to fit them and keep the cost under $400.

Being such a tightwad back then, I went online to find companies that manufactured hard contacts, so I could purchase them directly—cheaper than I could from my $400 a pair optometrist. What happened during my search for cheaper is that I came across an article discussing hard contact lenses and vision correction in people with albinism. The article mentioned the use of an eye patch for amblyopia and strabismic amblyopia. Immediately, I thought of that fair-skinned, eye-patch-wearing kid up there, my dear friend, whose name happens to be Will—or The Dread Pirate Will, as he asked to be called in return for letting me use his photo in this post.

lens

maikel_nai via StoolsFair / CC BY

After some fond memories of Will, ones that involved us fake sumo wrestling and going to Monty Python film festivals, I found myself nerding out, reading more about vision conditions like strabismus and nystagmus–eye conditions people with albinism often have.

Then, I nerded out even more and began reading more and more about albinism, about the myths, the stigmatisation, and the stereotypes so often associated with the condition. In a bizarre way the stigmatisation and stereotypes reminded me of the way women of a certain age are stigmatised and stereotyped. I thought how stereotypes are, at their very root, a vision problem that can’t be corrected with contacts or an eye patch.

Suddenly, I had this image of middle-aged man with albinism; it was William Murphy, the suit-wearing, bubble-gum pop-loving hero of Next to You, and I knew there was more to this Will than meets the eye.

Five minutes after seeing Will’s image, I saw Caroline, a middle-aged, introverted, movie-loving  heroine who isn’t exactly what she seems—because what you see isn’t always what you get, looks are deceiving, and love is blind.

Kind of like me without my contacts or glasses.

 

Next to You is out 25 July. You can preorder it now, from all the usual places:

Amazon, iTunes, GooglePlay All Romance

Erroneous Beliefs and Myths Influenced by Superstition and Stereotypes

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UNIn 2013, The United Nations Human Right council adopted a resolution making today, 13 June, International Albinism Awareness Day.CHIN NextToYou1920_1920x3022_1024

My book Next to You features a romantic lead with albinism and a deep abiding love of 70s Bubblegum pop songs. The book is due for release on 25 July, but is available for preorder on Amazon, review on Netgalley, and is also up on Goodreads.  Yay, right? Okay but why did I write a character with albinism?

A rather obvious parallel. Read on and you’ll see what I mean.

The un.org information regarding International Albinism Awareness Day states, “The physical appearance of persons with albinism is often the object of erroneous beliefs and myths influenced by superstition.” Even in the western world, images of albinism are often based on myths and superstition. Naturally, this is something William Murphy, the silver fox hero of Next to You understands. Will tries hard to educate other about the genetically inherited condition that affects his skin and, to less of an extent than many others with albinism, his vision. By the way, Will’s silver foxy because he’s 56, not because he’s albino.

I tried hard to dispel myths about albinism in Next to You, because when I began writing the story, so many years ago, I was surprised by how few accurate representations of persons with albinism there are. When was the last time you saw a person with albinism portrayed onscreen, in a book, comic, or graphic novel in a role that wasn’t a stereotype of evil or comic relief?

That sounds familiar, doesn’t it?

Usually I soapbox about the representations–or lack thereof–of women over 40 in romance fiction. I write women of of substance, not tokens, comic foils, secondary characters, or worst of all, stereotypes: the crone, the crazy cat lady, the granny, the cougar. I write for a female audience that can see themselves, not as cat-ladies, crones, or knitting-cookie-baking grannies, but as regular women—who just happen to be older. Next to You is no different. Caroline is over 45, Will is older and just happens towitch have albinism.

Have a look at the UN’s statement again: The physical appearance of persons with albinism is often the object of erroneous beliefs and myths influenced by superstition.

Modify the statement slightly: Older women (or Older people) are often the object of erroneous beliefs and myths influenced by superstition. 

There you have my reason. Marginalised populations.

Appearances are deceiving. Myths, superstitions, and stereotypes are appalling. Like any man, Will has life baggage, but it has little to do with his skin and eyes. Like any woman, Caroline has life baggage. While Will’s less-than-perfect vision does play a role in the story, I did my best to write an accurate representation of a man and a woman finding unexpected love a little bit later in life, leaving out the erroneous myths and stereotypes of albinism and age.

The UN notes that the erroneous beliefs, myths, and superstitions about albinism foster marginalisation and social exclusion. The beliefs and myths about albinism are centuries old, are present in cultural attitudes and practices around the world. You see this marginalisation in TV, film, books, advertising. The same can be said about older people. However, stereotypes, myths, and superstitions about albinism put lives at risk, particularly in Sub-Saharan Africa. 

Here is information about International Albinism Awareness Day from the UN website:

Albinism is a rare, non-contagious, genetically inherited difference present at birth. In almost all types of albinism, both parents must carry the gene for it to be passed on, even if they do not have albinism themselves. The condition is found in both sexes regardless of ethnicity and in all countries of the world. Albinism results in a lack of pigmentation (melanin) in the hair, skin and eyes, causing vulnerability to the sun and bright light. As a result, almost all people with albinism are visually impaired and are prone to developing skin cancer. There is no cure for the absence of melanin that is central to albinism.

While numbers vary, it is estimated that in North America and Europe 1 in every 17,000 to 20,000 people have some form of albinism. The condition is much more prevalent in sub-Saharan Africa, with estimates of 1 in 1,400 people being affected in Tanzania  and prevalence as high as 1 in 1,000 reported for select populations in Zimbabwe and for other specific ethnic groups in Southern Africa.  

Violence and discrimination against persons with albinism: a global phenomenon?

While it has been reported that persons with albinism globally face discrimination and stigma,  information on cases of physical attacks against persons with albinism is mainly available from countries in Africa.  

Persons with albinism face more severe forms of discrimination and violence in those regions where the majority of the general population are relatively dark-skinned. … In other words, a greater degree of contrast in pigmentation often gives rise to a greater degree of discrimination. That appears to be the case in some sub-Saharan African countries where albinism is shrouded in myth and dangerous and erroneous beliefs.

The manner in which discrimination faced by persons with albinism manifests itself, and its severity, vary from region to region. In the western world, including North America, Europe and Australia, discrimination often consists of name-calling, persistent teasing and bullying of children with albinism. Little information is available from other regions such as Asia, South America and the Pacific etc. However, some reports indicate that in China and other Asian countries, children with albinism face abandonment and rejection by their families.

The Soundtrack of A Fictional Life

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William Murphy never sees It comingA mix tape, a playlist, a soundtrack whatever you call it, why can’t books have soundtracks for sale like movies? 

Because kids,  compiling a soundtrack for a movie is something of a copyright, A&R big money nightmare. For books to have a companion soundtrack would be a copyright, A&R ginormous money acid trip hallucination beyond the comprehension of mortals.

Despite that, from the very first book I ever wrote (the one that will never see the light of day) to A Basic Renovation, For Your Eyes Only (originally titled And She Was–a title I think was better–but marketing didn’t think so and what do I know about marketing?) and Driving in Neutral, every book I write has a soundtrack. Most authors I know listen to music when they write. Music can be inspiring or set the mood for a scene. Characters might have their own theme song. Some characters might even have an entire theme soundtrack, which is the case with Next to You, my upcoming July release.

The music for Next to You is so vital to the story, to the character of William Murphy. Music, Bubblegum pop and Super Sounds of the Seventies is what makes Will Will, –just like movies are what makes his new next door neighbour Caroline Jones Caroline Jones, but more about Caroline in future posts.

In the words of Barry Manilow (yes, I am quoting Barry Manilow), I am music and I write the sooooooongs, but really I am writer and I write the characters who listen to the sooooooongs, and the character I wrote listens to the songs (although he doesn’t listen to Barry Manilow) that make him the man he is.

Here then is some of what William Murphy listens to.   Next to You3coverAnd seeing as all of these songs (and many more) are in my  music library, you can be assured these are also songs I listen to. You can listen to the Next to You Soundtrack here on William Murphy’s YouTube Channel

Tell me, would you buy a book’s soundtrack the same way you’d buy a film soundtrack?

When A Character is Born of the Fruit of Bubblegum Pop

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All it took was one song from my music library and there he was, big, very fair, naked, standing in the shower shaving–and singing The Partridge Family’s I Woke Up in Love This Morning.

I saw him so clearly. Everything I needed to know about William Murphy was contained in two minutes and 38 seconds of a well-crafted but manufactured sugar-sweet bit of Bubblegum pop genius.

That moment doesn’t explain William’s albinism except that’s how I saw him and his very essence came down to a love of expensive suits and hook-driven, upbeat, teenybopper tunes from the 60s and 70s. And I knew I had to set him against the backdrop of a romance. That romance is Next to You and it comes out in July.

You might ask ‘What is Bubblegum pop, Sandra?’ or say, ‘Wait, I thought you said you were all about Powerpop, Sandra.”

To answer the latter:  I am all about Powerpop, which isn’t as sweet (or saccharine) as Bubblegum pop, but William Murphy is all about Bubblegum pop.

Yeah, okay, great. But what is Bubblegum pop?William Murphy never sees It coming

Prepare for a music history lesson:

Intrinsically catchy, sunny, and targeted at a preteen audience –rather than middle aged men–Bubblegum Pop was simple and melodic, the music and lightweight lyrics often about happiness, love, and candy. With repetitive hooks, simple harmonies and simple chords, Bubblegum was often manufactured, created by record producers who hired session musicians—like Andy Kim and Ron Dante, to play and sing the songs.

Often considered to be contrived and production-driven, Bubblegum groups were often given fake names to present the illusion that they were a ‘real band’—The Partridge Family and the Archies, for example. Some groups like The Monkees were real musicians brought together by producers, but played as real band. Occasionally a single artist would provide vocals for several groups, such as Ron Dante’s lead vocals for The Archies (some of you might remember The Archies cartoon) and The Cuff Links. Other artists like David Cassidy (who went on to later solo fame) and Shirley Jones appeared on The Partridge Family television series, and provided vocals for the eponymous musical act, while supported by session musicians.

Most Bubblegum bands were one-hit wonders, however, Bubblegum has a left long legacy of songs reflect the upbeat, catchy simplicity of the music and memorable titles such as Sugar Sugar, Yummy Yummy Yummy, Hanky Panky, Dizzy, Mony Mony, I Think I love You, and memorable acts like The Ohio Express, Tommy James and the Shondells, The Partridge Family, The Monkees, The Osmonds, The Jackson 5, The Bay City Rollers, The Sweet and so many more.

William is simple, upbeat, sweet — naturally I have a playlist for Next to You–and it’s full of William Murphy’s beloved Bubblegum pop tunes.

I bet you’re dying to know what’s on it.

By the way, THIS is Ron Dante, who gave a marvellous voice to cartoon Archie Andrews’s lead vocals. And what a totally bitchin’ sunny and catchy song it is. I bet you’ll hum it all day.

Ageism, Romance, and You: A Sliding Scale?

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hollywoodJust when I think Hollywood is starting to ‘get it’ I come across a bone-headed article that proves otherwise. When in being considered for the role of ‘the wife” in The Wolf of Wall St, Olivia Wilde, who was 28 at the time, was deemed to be ‘too old.’ A 28 year-old actress was considered too advanced her years to play that ol’ standard role of ‘the wife to a nearly 40 year-old actor. Hooray for sexism. Hooray for Ageism.

Hollywood Old is now 28.

We’re all aware of Hollywood Old, but, as, I keep observing in the industry, there’s also Romance Fiction Old. While Hollywood Old develops at 28, in romance fiction the continuum of old appears to be on some kind of sliding scale. Honest, there is a sliding scale of old.

I belong to a Facebook group that champions ‘older’ heroines in romance fiction. This isslide-rule a vibrant group started by an author who, like me, is weary of the idea that reaching a certain age means women are invisible, heartless, and dead below the waist. The group, Seasoned Romance (fab name, innit?) consists of authors and readers who want to challenge the status quo of Hollywood Old and Romance Fiction Old. The thing is within this group of like-minded challengers the sliding scale of old is obvious. What is considered ‘mature’ shifts. There are members who think that 35 is mature. There are members (like me) who think that any age over 40 is the real mature, particularly when I have no trouble finding a 35 year-old heroine in romance, but struggle to when it comes to finding women 40 and beyond depicted as leads in romance fiction.

While mid-twenties remains the age norm for a romance heroine, there are heroines pushing 40—but few romance heroines have crossed that magical number that leads to invisibility. The 40-something heroine is becoming more popular (YAY!), more authors are writing heroines who have hit 40, or are just over 40, yet those books are not easy to find, which is why I have my list of Contemporary Romance Older Couples and keep adding to it.

Have you forgotten about my BOOK LIST? Keep your suggestions for the list coming, as many of you have—but please, no Women’s Fiction. I want romance, where the love story is central and the leads are both over 40.

Just spit-balling, here, but I suspect this sliding scale may be related to the age of the writer/reader. The variation is part of looking at age through the eyes of youth—when you’re 16 anyone 30 is ‘old’, and 30 year olds having sex is so gross, but once you reach 30, you wonder how you ever thought 30 was old because it’s 50 that is really old, and people in their 50s don’t have sex because they’re almost dead, and that’s so gross, and so forth… Hello ageism.

skeletalWhat do you think? The sliding scale; I’m curious to find out if there is a generally accepted idea of ‘old’ in romance fiction. Do you set a limit to what is ‘old’ depending on how old you are, or do you, like me, think that people, women fall in love at all ages, and those stories deserve to be told? If romance publishing is discussing diversity across the board, there needs to be dialogue regarding sexism and ageism in romance fiction, doesn’t there?

You may say I’m simply bellyaching. You may say, Look, Sandra, it’s happening. Sally Field is 69 and playing a romantic lead in Hello, My Name is Doris. That’s way, way , way past Hollywood Old! Be grateful Hollywood said yes to a 69 year-old actress having a younger man love as her interest.

Yes, I’m grateful that an amazing actress other than Meryl Streep is playing a woman of a certain age.

Yeah, kudos for Sally being THE OVER 40 LEAD! I love Sally and she needs a hell of a lot more roles. However, did Doris have to be an ageist stereotype, did she have to be just another version of kooky older lady? Okay, okay. I’ll leave that for another time.

But COME ON.