Intersectionality: Ageism and the Older Romance Heroine

Wielding my Shield of Smartass

Yes, I’ve been saying this and I keep saying this.

Age is often overlooked as an issue of diversity, especially within the publishing world. As a result of this disregard, romance fiction, so often at the forefront of social change for women, is losing its place as a feminist trailblazer, especially for older women, and it’s missing out on an opportunity to make money.

I write romantic suspense and contemporary romance featuring lead characters over the age of 40 (that’s heroes and heroines aged 40+) who fall in love and get it on, because unlike what you see—or don’t see—men and women 40, 50, 60 and beyond still fall in love and have great sex. Some of you may be familiar with my novels, my academic investigations into portraying older women as heroines in romance fiction, my occasional ranty soapboxing about the roles that have typically been given to women 40+, about the stereotypes of age, and the importance of including older women as leads in romance fiction.

Yeah, well, I’m ranting. Again.

Hollywood and publishing have had a much-needed kick up the backside, one that has called out the overdue need for diversity and inclusion on screen and in fiction. There’s been a call for more stories featuring POC as leads, more stories of people with disabilities, more stories showing a wider spectrum of cultures, of sexual orientation and gender identities, of people long overlooked as real, as whole. We’ve had the success of Crazy Rich Asians and Black Panther, the #metoo movement, Hollywood and romance publishing standing up to sexism. Hooray! However, in spite of the discussion around diversity and inclusion, like I said, age diversity is often left out of the conversation and that exclusion is ageist. Ageism can have an effect on everyone, regardless of skin colour, cultural heritage, disability, gender identity or sexual orientation. We all age, yet it remains acceptable to  to degrade, ridicule, devalue and fear older people. Especially older women.

The intersectionality of ageism is seldom acknowledged, but the reality is that ageism, sexism, and racism are all linked, people of all colours and cultures experience ageism, it hits women much harder than men, and this intersectionality, especially in western society, results in a culture steeped in ageism. We (women in particular), unconsciously accept and participate in widespread and invisible ageist structures, stereotypes, and biases that show up in books TV, movies, advertising. This conditions us to see things one way, and the images you see are powerful. What you don’t see is even more powerful, and you rarely see older women as romance heroines.

The age bias is evident in the romance fiction industry, where the standard has been for the heroines to be young, which means romance is conceptualised as a younger woman’s tale. It’s something of a vicious circle. What you don’t see effects what you do see, and we have been conditioned to accept only young women as heroines. We lack older female role models. Hollywood and fiction embrace the silver fox hero, yet you seldom find a silver foxy heroine. The older man paired with a younger woman is ubiquitous in film and fiction, but the roles for women 40+ boil down to mother, wife, cougar, granny, crazy and/or evil old hag—roles many of us take on board without realising they’re stereotypes. Women 40+ are rarely portrayed as complex, confident, sensual or sexual, and are more frequently sidelined to secondary characters, or written out the narrative entirely. This is sexist and ageist. Thankfully, things are beginning to change in Hollywood.

I write the complex, interesting, confident, sensual, sexual romantic older heroines I want to see. My latest releases, At Your Service and Forever In Your Service, and Your Sterling Service feature a 50-ish female butler paired with a slightly younger spy. In my academic investigations, I established that there is an audience for stories featuring older protagonists like mine, and it’s one that can attract money. I’m repeating myself and I’ll keep repeating myself because over the last 15 years, this waiting audience has grown, and they STILL want romance novels featuring older, or ‘seasoned’ lead characters. It is this audience who are pushing to refer to this ‘later in life’ romance subgenre as ‘Seasoned Romance’ (SR). If you want evidence, beyond mine, of this burgeoning, waiting audience, check out the Facebook Groups Seasoned Romance, and Romance in Her Prime, with over 3,000 reader and writer members and growing. Hollywood may have recognised the power of the ‘silver or grey dollar,’ and begun to cater to the audience craving older characters, but, like me, many older readers eager to buy SR find romance publishing lagging behind.

Publishers are trying. There have been attempts to market to readers who are looking for older characters. In 2006, Harlequin launched the NEXT imprint, the late 80s gave us Berkley’s Second Chance at Love, and Ballantine’s Love & Life. None of these imprints lasted long. Second Chance at Love and Love & Life were poorly marketed and had unappealing covers that turned off reader (trust me on this, I have some of them). NEXT was essentially Women’s Fiction; romance was a sideline to the narrative rather than what drove the plot. The failure of these imprints was seen as proof that readers couldn’t accept older characters as leads, rather than as a marketing misstep. Marketing is savvier now and see potential. Recently, Entangled launched August with a focus on older couples, and Sideways, a Women’s Fiction imprint. Entangled recognises financial opportunity and the audience wanting SR. However, both imprints have, or have had, limits set on the age range for characters. Limiting character age demonstrates ageist (and, as you see with prevalence of silver fox heroes, sexist) structures and biases that continue to operate in publishing.

Although there has been some shift within the industry regarding an openness to age, I often come across SR authors recounting how romance editors have told them to ‘make the heroine younger,’ or stated that, ‘no one wants to read a story with granny sex,’ or that ‘older characters have too much baggage for a romance.’ Not only do these comments show some editors have lost sight that the love story is the core of romance, they also give credence of the pervasive ageism within the industry. Sadly, SR has to prove itself. There has yet to be that one best-selling big book.

Luckily, there are authors like myself, Karen Booth, Natasha Moore, Kerrie Patterson, Maggie Christensen, Kristen Ashley, Maggie Wells, Cecilia London, Josie Kerr, Jeannie Moon, Julie Hammerle and many others, who working hard to disrupt ageism with the stories we tell of complex, intelligent, interesting, confident, sensual, sexual, romance heroines who happen to be older. We are the new trailblazers.

You can be too.

Discovery of the Obvious

The hardest thing any author faces is discovery. We write the book, we try to get the book published traditionally, or go indie and put the book out ourselves. That’s the easy part. The thing that makes us pull out our hair is trying to get noticed. Or in my case noticed and HEARD

This week, I was very kindly invited to be a guest and post on Breathless in the Bush, “an eclectic group of writers who share a love of Romance, the enjoyment of a good laugh, and a dedication to learning all we can about the craft of writing.” These wonderful Australian writers have graciously allowed me to tell them and other readers and writers about Seasoned Romance and, of course, my books. It’s a lovely way to  have readers discover my upcoming release, Forever in Your Service, the second book of the In Service series, which again features a middle-aged female butler and the spy who loves her. It comes out 29 March.

If you enjoyed At Your Service and the short story Your Sterling Service, I think you really might kind of like Forever In Your Service. It has a dog in it. Also, the leads, Mrs Valentine and Major Kitt, discover things about each other as they discover the world around them is made of cowboys, charlatans, wine, snow, and obvious lies.

Where was I ? Oh, yes, discovery. You know I write novels with an emphasis on the portrayal of women over 40 as heroines, I write older romantic heroines and I always have. I’ve been going on and on–okay, I’ve been ranting about older romance heroines, ageism and sexism in Hollywood, in publishing, and especially in romance fiction. Whether you want to call what I write Adult-Contemporary romance, ‘mature’ romance, grown-up romance, later-in-life romance, or to use the term author Maggie Wells coined, Seasoned Romance, they are central love story where the female lead, where couples of ‘a certain age’ are front and centre as lead characters in a story that comes with all the hallmarks you love and expect in a romance, novel, right down to sexy times and the all-important Happily Ever After.

Guess what? I’m not alone in what I do. Others have joined my voice, have given credence to my academic and ongoing scholarly research, the stuff about an overlooked audience of readers eager to see older heroines and older couples in their fiction, and the viability of women aged 40+ as romance heroines.  There are other like me out there, writers and readers. We’ve been here and now we’ve joined forces. Visit the Seasoned Romance Facebook Group to find out more about the authors and readers and books.  JOIN US!

We’ve been out here all along, writing, and writing, and having some of our books traditionally or Indie published. We’ve been waiting for you to notice, to discover us, and I’ve been telling you, I’ve been shouting, “We’re here!  We’re here!” like a little Who from Whoville.

I’m not going to say it.

Okay, yes I am.

I told you so.

 

Smashin’ Frivolous Myths

Let this serve as a reminder of what I do. A writer I know posted this on Facebook — it’s originally from The Best of Tumblr.


My thing is to smash the MYTH that’s decreed romance heroines should only ever be in their 20s since women over 40, don’t have sex anymore, and if they dare to knock boots it’s, as I heard one publishing executive say, “granny sex and who wants to read granny sex?”

Nope, I’m NOT going to let that publisher’s comment go. That there feeds right into the ageist and stereotyped bullshit I’m smashing. It also reminds me of something I read when I was doing my Master’s thesis. Now, I tend to keep EVERYTHING research related, but do you think I can find the reference about younger women populating romance while older women (that is women 40 and over) are kicked into Women’s Fiction? Do you think I can find the quote that says something like, ‘after 40, women are no longer interested in the frivolity of love?’

AS IF love is truly frivolous! It’s what everyone on the plant needs and wants and hopes for.

I’ve spent half the morning looking for the quote on my newest laptop. I have to assume it’s at home, still buried with all the masters stuff on my ancient (as in I had it in 2008) heavy, white MacBook with the dead battery and wonky touch pad. When I find the reference,  I’ll post it because the premise that so often makes others look down their noses at Romance fiction is that the genre deals with love, which, for some reason, suddenly becomes frivolous if the protagonist is female and the writer is female.  We all know when it’s a tragic tale of love, it’s literary, but if it’s written by a woman, and has an optimistic, positive ending where love triumphs, it’s not creative or literary, and if the protagonist is female, then the tale’s focus on love is not creative or literary, but frivolous.

AS IF love is frivolous.

Yes, I know. The impact of this post would be so much better if I could find the bloody, frivolous quote.

In the meantime, I’ll go back to writing True to Your Service, the third book in my In Service series about a middle-aged female butler and the spy who loves her. The first book, At Your Service and a companion short story, Your Sterling Service, are out now.

Five Reasons Why My New Release ‘At Your Service’ Is Important

Here are 5 reasons why my latest release At Your Service is important for women:

1. At Your Service breaks down ageist and sexist barriers that have allowed men to age, be adventurous, foxy, and paired with women 15-20 years younger while dismissing women over 40.

2. Portrays a strong, middle-aged female lead who is not an ageist stereotype or is typecast as a mother, wife, grandma, harpy, or crazy woman who lives in a van.

3. Portrays a middle-aged woman as intelligent, capable, attractive, sensual, and sexual.

4. Ageism is often overlooked as an issue of diversity. Young women will one day be older women. Positive, realistic representations of intelligent, capable, attractive, sensual, and sexual women over 40 create positive role models for younger women.

5. Sexism has rendered older women nearly invisible in all forms of media. The women over 40 in At Your Service get noticed.

Okay, so At Your Service is a romantic suspense cosy spy mystery thriller and how realistic is it to have a female butler join up with a British spy… Ah. Yes. You get it. Fiction. Content here creates the culture, the positive role model of a female butler, which is unusual role for a woman, AND the fact she’s middle-aged, intelligent, capable, attractive, sensual, and sexual IS the spin on the content and culture we’re SO used to seeing. Breaking down the barriers of sexism, ageism, stereotypes, and the sidelining of older women we’ve come to accept as the norm is not reality and it’s not fiction either.

The reality is, women over 40 are not invisible, but they have been miscast and have, for far too long, been left off screen and out of fiction. It’s my mission, so to speak, to challenge this, to change this, to give the world a positive portrayal of women over 40 and a role model for younger women AND men, one book at a time.

Just The Way It Is Not, Baby

The Rembrandts, the 90s musical sensation, had a big hit with I’ll Be There For You, the theme song from the TV show Friends. Perhaps not quite as well-known is their song That’s Just The Way It Is, Baby. After reading another article about the invisibility of middle aged women,  I have that song stuck in my head; it’s a persistent earworm that I am trying so very hard to kill.

Why is the lyric line “That’s just the way it is, baby” a block of concrete in my brain?

The Roundabout Theatre Company writes about the production of Skintight at The Harold and Miriam Steinberg Center for Theater/Laura Pels Theater in New York City. Skintight focuses on the repercussions of the cultural obsession with youth. The article itself discusses ageism and sexism, and being made to look ‘younger,’  being airbrushed to fit with the UNREAL world of the ideal image of beauty. The topic of middle aged women being I-N-V-I-S-I-B-L-E  is mentioned. The article, Invisibility of Middle-Aged Women, says:

“Because media has traditionally been created by and for men, and women face gender discrimination behind the camera as well as in front of it.”

And there, the title of the article, the Invisibility part and the “traditionally” bit in that quote, that’s the reason for the bag of cement that’s solidified the Rembrandts’ That’s Just The Way It Is, Baby.

Airbrushed models, twenty-something female characters paired with fifty-something men on screen, in fiction, in advertising is the norm.  Culture creates content, and content creates culture. The books you read, the movies you watch, the advertising you see matters; it shapes our identities, colours our view of the world. Girls and women seldom see realistic images of females in the media. Girls and women rarely see women over 40 portrayed in positive or realistic ways. Girls and women, boys and men are conditioned, socially programmed by the images they see–or don’t see. And what we don’t see often is middle aged women, except in stereotypes roles, sidelined roles, roles that diminish their value. That’s just the way it is, baby.

“While men gain status as they age, middle-aged (and older) women are considered less valuable than their younger counterparts. This devaluation effects how how women are hired, promoted, and paid; how they are (or aren’t) depicted in the media; and how they see themselves.”

We KNOW women are underrepresented in the media, but the underrepresentation hits middle aged and older women especially hard. Women over 40 fade away until they are invisible. That invisibility is something we’ve grown used to. It’s what we’ve been shown, what we come to expect, it threads its way through film and fiction. When we are presented with a female character outside the norm we are shocked. Some of us don’t realise we’ve blindly accepted the standard, or realise that the standard does NOT mirror reality becasue that’s just the way is is…

Are you humming the Rembrandts yet?

Sexism and diversity are issues vital to address within society, yet ageism is seldom highlighted as an issue that is sexist, and it is rarely included in discussions about diversity.  Ageism is insidious. The perceptions about ageing treat a natural part of life as a disease to be battled. This anti-ageing crap has an impact on men and women, but it has a greater impact on women. Older men remain visible, while women … cue the Rembrandts.

If you always do what you’ve always done, then you’ll always get what you’ve always got. It’s beyond time to change what we’ve always done, to alter what we’ve blindly accepted to be just the way it is, baby, when the way it is isn’t true to life.  We change the standard, change what we are used to seeing by being genuine, by tearing down the sexist and ageist attitudes in the media, in film and publishing industries that persist shoving the usual younger-is-better images down the throat of society. Film and fiction must stop treating older women with disdain, stop overlooking middle-aged women –a sizable portion of the population– who have money to spend if they can see themselves portrayed as they really are. We do this by writing stories that better include an array of age.

I’m doing it with every book I write. My latest, At Your Service, has a middle aged female butler.  I put women over the age of 40 front and centre in narratives that portray them as whole as interesting, intelligent, capable, and attractive, sensual, sexual, and vibrant.  That’s just the way it is, baby.

Preorder links for At Your Service

Kindle

Kobo, Nook, and more 

 

 

 

Roundabout Theatre Company. (2018). Invisibility of Middle-Aged Women

https://www.broadwayworld.com/article/Invisibility-of-Middle-Aged-Women-20180716

[Rhino].  (2015, June 15). The Rembrandts -That’s just the way it is, baby. [Video File]. Retrieved from https://youtu.be/k6KfhOpq2n8

 

 

Changing Your Perception: The Butler Who Does It

 

Yes, yes, things have changed a lot. Women are doctors, lawyers, and CEOs. It’s ‘you’ve come a long way baby’ and all that, but certain jobs continue to be viewed as traditionally female and male positions. For instance, when you see the word ‘nurse,’ do you imagine a man or a woman? What about ‘maid’ or ‘housekeeper?’  If I toss out the word ‘butler’ I’m sure your mind automatically conjures up Batman’s trusted man Alfred, Bertie Wooster’s Jeeves, Downton Abbey‘s Mr Carson, or Mr Stevens from Remains of the Day. And why wouldn’t you think of those men, of those chracters? The butler is a particular role dominated by males in fiction and film and real life. However, remember that ‘you’ve come a long way baby’ thing?

You know I’m all about changing stereotypes for women, particularly women over 40. Female protagonists of a ‘certain age’ (man, how I hate that expression) are all I write. Naturally,  I’ve written another. This time my older, or seasoned –as many are calling protagonists over 40– doesn’t just challenge the usual ageist stereotypes that cast older women as (say it with me now) cougars, grannies, evil stepmothers, hot flashing menopausal harpies, crazy cat ladies, and sidelined supporting characters only there to offer ‘sage’ advice to younger characters. This time my heroine challenges what has been a traditionally male role. This time my heroine is the butler.

Yep, the butler. Not the housekeeper. NOT. THE. HOUSEKEEPER.

I know I’m not the first to present a female butler. Linda Howard did it in Dying to Please. Helen Mirren took on the role of Hobson the butler in the remake of the movie Arthur, a role previously played by Sir John Gielgud. I happily add Mae Valentine from my forthcoming release At Your Service to that short list of female butlers.

My butler is older than your standard romance heroine, older than your usual romantic suspense romance heroine, but there are expectations she meets. The butler for a retired Army officer, Mae is efficient, professional, loyal. In other words, Mae is like all those other ‘traditional’ butlers you know so well, the ones who go that extra distance for their employer, the ones whose age doesn’t matter because the age of men seldom matters. Simply put, At Your Service is tale of a butler, a spy and a toilet brush. It crosses a few genres, plays with a few genre archetypes, subverts certain images we have in mind when we see words like older womanbutler and spy… Call it a romantic suspense cosy spy-thriller-mystery with a dash of humour. It’s Charade meets Remains of the Day. It’s set to release this September. You can pre-order it now.  Kindle or Kobo, Nook & more

 

Return of A Little Help From My Romance Reading Friends: The Lazily-titled Sequel

It’s coming up on two years since I put out my plea for your help.  Back in February of 2016, I penned a post titled A Little Help From My Romance Reading Friends. Once again,  I come to you, Dear Reader, you with your finger on the pulse of romance, your eyes on the words and covers and spines of books of paper, screen, and audio. I come to you asking for your help, asking you to tell me about the Romance novels you have read where the heroine is aged OVER 40. That is, the heroine is 40, 50, 60 and beyond.  It’s time to update my list and I need YOU to do this because I am only one tiny woman with a TBR pile and books to edit and books to write so I can add to this list of mine.

I’m very specific here. I want representation of women over 40. Why 40? Because, like in Hollywood 40 is some kind of invisible line for women. Women under 40 get roles, but hit 40 and they dry up. Plus, I’m tired (aren’t you) of the sexist, ageist older man-younger pairing that is the staple of Hollywood and, let’s face it, most kinds of fiction.

Let me be even more specific. I’m after Romance, not Women’s Fiction. In Women’s Fiction there’s often an element of romance, but the lovey-dovey stuff isn’t the primary focus. In ROMANCE the story is driven by a couple on a journey to find love, rather than, as you frequently find in Women’s Fiction, a woman’s journey of self discovery or tale of women’s friendship and/or relationship with friends and family. Call it Adult Contemporary Romance, MidRom, Seasoned Romance, Older Romance,  MatRom, Vintage Rom, (I’ll bite you if you call it HenRom, GrannyRom or HagRom), I want all the romance, I want two people falling for each other and all the glorious, complex, baggage-filled mess that goes with it, the Big Misunderstanding, the (however much I despise them) Secret Baby, Enemies to Lovers, Friends to Lovers, the Marriage of Convience, I want all those familiar tropes you love and maybe even hate, but I want them to feature heroines aged 40 and over.

My aim, if it’s not clear, is to present women of a certain age in the genre of fiction that is and always has been female-focussed. I want to draw attention that there are older romance readers who are so damn ready to see themselves reflected in the genre they love. It’s about visibility. Older women deserve and need to be written back into the narrative of life and fictional tales. Because of it’s position as a vanguard for women and social change, Romance fiction holds the power to make older women visible.  However, there are impediments still in place, sticky impediments. With this list as proof of a growing market and subgenre (not a niche, dammit),  I want to clear way the cobwebs that still obscure some publishers minds, and show them the vibrancy of older women.  The Romance publishers who are open to older heroines, but limit the ‘field of older’ to between the ages of 35 to 45 because, as one editor said to me, “No one wants to read about granny sex,” need to understand that this limit perpetuates the ageist and sexist attitude that older women aren’t attractive, sexual, or interested in sex, which implies women over 45 are lesser, other, unworthy of love, and their hideousness must continue to be hidden or kept out of the narrative–you see how ridiculous that practice is.

Have a gander at the list I already have. I know since 2016 there have been titles released by traditional and indie publishers (I’m looking at you, Maggie Wells), but as any author will tell you DISCOVERABILITY IS KEY to readers finding new authors and titles.  I want to add books to my list of romance fiction featuring heroines over 40!  Give ’em to me. Shoot those titles my way! Help me add to the list and help these books be discovered! Let’s wipe out sexist ageism one Romance novel at a time!

PLEASE Leave your book recommendation as a comment!