I’m Getting Bored With This

You’ve heard it all before. It’s not new. It’s the same story, over and over. Nothing changes. There’s a gap in pay and a gap in age. Women get, as Marilyn Monroe says in Some Like It Hot, “The fuzzy end of the lollipop,” or, if you’re a woman over 40, no lollipop at all.

News items, like Anita Singh’s article in  The Independent,  Hollywood Gender Pay Gap Laid Bare as Rich list of Stars is Filled by Men, highlight the gender pay gap that exists between male and female stars in Hollywood, as well as the rampant ageism toward older actresses.

The pay gap can be attributed to the dominance of action blockbusters and to a dearth of opportunities for older women. In the list of top 10 actresses, the oldest woman is Julia Roberts (49). All but three of the male top 10 are aged 50 or over.

No big surprise there. While I applaud the reporting of the ongoing disparity, this news is now tedious and commonplace. Story after story indicates that, despite all the reporting of the gap, nothing has changed, that there’s still a “dearth of opportunities for older women,” and it is boring. So very boring. We know about the disparity.

Some of us are trying to alter the pay gap and and the age gap. We are telling stories about women of a certain age, in case Hollywood and the Romance fiction industry haven’t noticed. Writers like me are trying to be proactive and smart. We SEE the audience the industry doesn’t. We want  to ensure that both men and women are afforded the same opportunity to have a lollipop that isn’t fuzzy–or a just a damned lollipop.

 

 

Singh, A. (2017). Hollywood gender pay gap laid bare as rich list of stars is filled by men. The Independent. 24 August. http://www.independent.ie/entertainment/hollywood-gender-pay-gap-laid-bare-as-rich-list-of-stars-is-filled-by-men-36060056.html .

The Image Problem of Granny Sex

Older women have an image problem, a negative one that has become normalized. What do I mean by normalized? Representations of women of a certain age have become ingrained in society and have resulted in stereotypes—you know the ones I mean, the acceptable roles; grandma, crabby crazy cat lady, old hag, peddler of adult diapers, retirement communities, denture creams. Women over 40 are seldom presented as attractive, intelligent, sensual, sexual, whole human beings the way men are. This needs to change.

Back in 1972, Susan Sontag wrote about the Double Standard of Aging, and nowhere is this more evident than in film and romance fiction. In movies and books, men get distinguished as they age, and they are allowed to age. Men at 45 are silver foxes, while women of the same age are merely ‘old.’ Women become mutton dressed as lamb, cougars, are shoved aside, or dropped into those acceptable stereotyped roles because, unlike men of the same age, women are now toothless hags who need denture cream.

What you see is what you’ve always seen, and it is what you accept because that is all you have ever been shown. You may not be aware that you buy into the negative image. After all, the imagery you’ve seen about adult diapers, creams that lift sagging skin, and late fortysomething Daniel Craig’s James Bond romancing twentysomething Lea Seydoux rather than fiftysomething Monica Bellucci, reinforces the information you see about women ‘getting old,’ and men being hot silver foxes. Who would blame you for believing the double standard of aging?

Although you’ve had plenty of movies and romance novels where the older guy silver fox gets the girl, and gets it on with the girl, how often have you seen a couple who are roughly the same age getting it on? Age equivalent sex suddenly becomes problematic—and it’s all because of the woman. Add a woman with sagging skin and she’s a grandma, and granny sex is gross because grandmas don’t have sex—even with silver foxy grandpas.

Give us silver fox smokin’ hot grandpas, but no grannies and their saggy this and that. I had a romance publisher tell me no one wanted to read granny sex, quite recently in fact. I was prepared to show this publisher evidence contrary to her statement (have a look at the Seasoned Romance Facebook page). Unfortunately, this was at a conference, others stepped in, and my opportunity to continue was lost. That moment indicated that, for some publishers, romantic interludes in romance fiction, like onscreen, is still considered to be a venue open only to young women.

For many publishers the status quo remains, silver foxy men, but no silver foxy women, and THIS is the root of the image problem. We get what we’ve always had because of this pervasive attitude that older women aren’t attractive or sexual. The image problem is a vicious circle, but I’m pushing for change. While I’ve posted about what to call this subgenre of romance (I’m still leaning toward just calling it Romance), this time I’m asking for reasons why you think portrayals of sexual women over 40 is so problematic. 

Is it really about sagging breasts and lined faces?

Is it really that romance is a tale for younger women, or readers who want to remember what it was like when they were younger?

Is sex after 40 just plain gross?

Or is it because we have so rarely been shown positive images of mature female sexuality?

The image problem boils down to a lack of representations showing us that women over 40 are attractive, intelligent, sensual, sexual, whole human beings. This means it’s time to make a NEW status quo, to normalize how life really is, and how women over 40 really are. If a publisher thinks granny’s saggy boobs are distasteful (not something a romance hero would care about), the solution is simple. Romance has various ‘heat’ levels. That is, an array of how intimate sexual activity is described–from a chaste kiss and closing the bedroom door, to graphic sex. There is a spectrum of readers, those who like the bedroom door closed and those who want explicit description. There is a spectrum of readers who want romance tales featuring women 40, 50, 60, and beyond, those who want granny to close the bedroom door, and those who want to see granny in all her glory.

Leave a comment about what you think is problematic. Meanwhile, I’ll keep writing my sexually active silver foxy heroines over 40.

 

 

 

 

 

 

Seeking Role Models for Women Over 40 in TV and Romance Fiction

In the Hollywood Reporter, Inkoo Kang’s Critic’s Notebook: For Women Over 40, TV’s Feminism Is Flawed has interesting things to say on TV and the meaty roles for women over 40, but questions, like I do, why these women of a certain age remain bizarrely flawed and dysfunctional, why these women, more often than not, remain morally ambiguous, less-than-positive role models of older women. In other words, why women of a certain age are still cast as something wicked.

Kang, praises the inclusion of older women (as do I), yet points out that ‘Moral ambiguity is the currency of today’s prestige and middlebrow small-screen projects, and ethical transgressions can indeed make for a more compelling protagonist.” Kang also notes out how “There’s not a powerful and pure-hearted Buffy Summers, Dana Scully or Jane Villanueva among them,” and cautions “let’s not make the mistake of confusing goodness for a lack of complexity.” This confusion is where the danger lies because it relies on continuing to present older women as stereotyped cranky old ladies, kooks, and harpies.

On one hand, we have to applaud television’s inclusion of the older woman, since old broads have been invisible for so long. On the other hand, and yes there are a few TV series that offer positive, complex, moral-hearted representations and role models of women over 40 (Grace & Frankie, Madame Secretary, The Fall, The Night Manager), yet too many still rely on the stereotypes and assumptions about older women.

Which brings me to my usual plug for the older romance heroine. The 40+ romance heroine is perfectly placed to combat the confusion, the moral ambiguity, the stereotyping. Yes, it’s time for 40+ romance heroines to step in and BE models of strength and poise, to BE valued for their potential, to BE powerful, ‘powerful, pure-hearted,’ and complex, not merely bizarrely flawed and dysfunctional. After all, Romance fiction has been at the forefront of social change for women for decades–but romance publishers have been a little…intractable with seeing women 40+ as viable romantic leads (because falling in love only happens to young women and sex over 40 is icky), or as a valuable money-making audience. Romance publishers are beginning, slowly, to come around. Like television has.

The key to changing the biases we have, and changing the stereotypes fiction and Hollywood clings to is, as Kang suggests (and I shout), offering NEW tales featuring women of a certain age, and presenting these women as something to aspire to be. We need to re-train our brains to accept a new status quo.

One last note. It may be my imagination, but I think the UK is frequently better at NOT relying on and challenging the portrayal of older women as kooky, dysfunctional stereotypes in TV and film roles.

Kang, I. (2017, June 13). Critic’s Notebook: For Women Over 40, TV’s Feminism Is Flawed. The Hollywood Reporter.  http://www.hollywoodreporter.com/news/critic-s-notebook-women-40-tv-s-feminism-is-flawed-1012782 

Introduction to an Old Character

Wielding my Shield of Smartass

The Pink Heart Society’s May newsletter discusses romance fiction with older heroines, and asks, as I do, if the romance genre thinks love has an age limit. The newsletter features interviews with Dee Ernst, Amanda Ward, Liz Flaherty, Morgan Malone and the Pink Heart Society’s (PHS) editor, Trish Wylie—all romance authors who place women of certain age front and centre of romance. It’s exciting to know I am not alone in being passionate in my desire to stamp out ageism and sexism.

Why is it exciting?

An Introduction (for you newbies)

Hi, I’m Sandra Antonelli. I write older romance heroines—silver foxy women over 40 as the lead characters, not as secondary characters, and not as protagonists in Women’s Fiction, but as the romantic leads. I represent this demographic of women and demographic of romance readers who want female heroines with all my heart, and I am passionate about continuing to do so.

If this is your first time reading one of my posts, and you don’t know, mature-aged romance heroines are my soapbox. Check out the Mature Content Stockpile tab for just how much soapboxing I do. There are many reports in the media discussing sexism and ageism in Hollywood, but there’s very little media dialogue on ageism and sexism in romance fiction. Strange, because there is such a parallel in the way women of a certain age are pigeon-holed in stereotyped roles (cougar, granny, witch, crazy cat lady) or rendered nearly invisible in both forms of entertainment. This really chaps my hide.

Years ago, before Harlequin’s NEXT line, which touted stories about women with a little more life experience, I went looking for older romance heroines and found next to nothing. So, I decided to write my own, thinking the world would catch up. I kept writing older protagonists in romance, and, like Liz Flaherty mentions in the PHS newsletter, I got curious about why there were only a handful to be found. I did a master’s degree and then a PhD on the subject to try to get to the core. The masters uncovered the demographic of reader looking for older romance heroines, the PhD examined why the demographic is overlooked. And in the mix of all that academic stuff, I kept on writing romance with older heroines AND heroes because no way was I going to be like Hollywood and let the hero be an older Bruce Willis-type while the heroine was 25 to 35-something. My books were published by Escape, a division of Harlequin Enterprises in ebook format—because ebooks are a little more open to taking a chance on something with a niche market, or outside the norm.

I have four books that sit outside the romance heroine age norm: A Basic Renovation, For Your Eyes Only, Driving in Neutral, and Next to You, as well as short stories Your Sterling Service, (which you can read for free here) and Niagara Falls at Café Nixin the anthology It All Happened at Café Nix. I have more on the way. You can find links to all my books here.

Knowing that there are other books outside the norm besides my own, that I’m not the only one writing older romance heroines, that Dee Ernst, Amanda Ward, Liz Flaherty, Morgan Malone, Karen Booth, Josie Kerr, Maggie Wells, Natasha Moore, and the Seasoned Romance Facebook page with over 600 members of authors (and readers) are also writing heroines with life experience and–gasp–wrinkles shows that older equals OH HELL YES!

Can You Predict the Future?

Yeah, you guessed it! I’ll write romance, blog, tweet, post on Facebook, and do academic-type stuff on women of a certain age in romance, and I’ll keep on championing  until we’re not a stereotype of age, a niche market, or a trend.

I applaud you ballsy authors who, like me, want to show the entire world, not just the romance world or Hollywood, that foxy doesn’t end at forty.

Good News: What’s Old Is New and Still Old But Maybe Not

There are lot of parallels between Hollywood and Romance fiction and the way women and ageing are portrayed. The way ageing in general is portrayed in the media is most troubling.  I’d like to point out that things are beginning to shift. There are a few TV shows that show female characters over 40 as hot, passionate, and strong  women (Hello, House of Cards and Claire Underwood). Carina Press was looking for tales of older silver foxy people, and now, with their August line, Entangled is as well!

GLORY BE TO THE MOTHER! This is brilliant, fabulous, exciting and I am all a-tingle with the call for mature, so all a tingle I almost don’t need coffee this morning.

Almost.

However –and you knew there’d be a however– both publishers make mention they are looking for romantic tales with mature leads mid- 30’s to mid 40s. See that there? They set an age limit on their calls for tales of old.

I know I oughta be grateful for the small step, and I am. Truly. This is THE MOST EXCITING THING that has happened in the world of romance publishing, but why the limit on age?

We know why. It’s about sex. It’s that idea that older people engaging in intercourse or–heaven help us–oral sex is plain ICKY.  Everyone knows no one over 55 has sex. Oh, wait the men do because they’re silver foxes, but the women don’t because they’re all saggy, have no libido or need for intimacy, their child-bearing days are far behind them, and their vaginas are so dry that sex is impossible, even with silver foxy men their own age.

Yeah, well, I call bullshit, and again, we come to that parallel between romance and Hollywood and their block with  sex and the older person. It comes down to what I call the Ick Factor.

I stopped posting things on the Mature Content Stockpile because so much of my ongoing research simply repeated  how ageism and the Ick Factor is rampant in Hollywood, in fiction, in the media,The stereotypes of age and women over 40 are so damned ingrained in society that Hollywood, publishing, and the media are scared of crossing from anti-ageing and into the sex zone. There’s some interesting work out that that examines the ageist attitudes about sex in Hollywood, such as, Gatling, Mills, & Lindsay’s Sex After 60? You’ve Got to Be Joking! Senior Sexuality in Comedy Film.

Abstract

Representations of the sexuality of older people have been largely absent in mainstream films until recent times. Cinema as an art form has historically denied or ignored the fact that humans are sexual beings their whole lives. In this paper, critical discourse analysis is used to examine four comedy films released between 1993 and 2012 that tackle the subject of ‘senior sexuality’. All four films are explicit in representing older people as sexual beings but, unlike films about young people’s sexual activity, the details of sexual encounters are left to viewers’ imaginations. Two of the films challenge the notion of a heteronormative old age.

Cool, innit? Here’s Ms Gatling’s PhD:  Representations of age and ageing in comedy film.

Ageism is a social injustice that impacts negatively every person who lives long enough. The aim of this thesis is to raise critical awareness of ageist messages in the representations of older people on-screen in the popular genre of comedy film.

It has been generally acknowledged that society is influenced, often unknowingly, by the mass media. Film, particularly comedy film, is a popular entertainment medium that is readily-accessible, both in cinemas and in DVD/Blu ray format. Going to the cinema, downloading a film or renting a DVD from a store are relatively cheap entertainment options for many people in the developed world. Film, therefore, has the potential to influence large numbers of viewers. Many films carry ageist messages, which are often undetected and unrecognised by audiences, yet these messages influence attitudes, behaviours and opinions. Negative representations of ageing occur in films made for children as well as those made for adults, which is even more unacceptable because children are particularly susceptible to influence, and can develop inaccurate views about age and ageing that may persist throughout their lives.

As a registered nurse I have an obligation to adhere to professional standards requiring me, and every nurse, to respect and promote the human rights of all members of society. Discrimination against clients on any grounds, including age, is unacceptable and contrary to the codes of practice and ethical standards that govern and guide the profession. Unfortunately, it has been shown that health professionals, including nurses, are not immune to developing ageist views. This can negatively affect the care given to older clients and can contribute to poor physical and mental health outcomes.

A dispositive analysis approach to critical discourse analysis was used to investigate the ways age and ageing are represented in a selection of comedy films. Dispositive analysis includes analysis of actions and objects related to the topic under scrutiny as well as analysis of the language used. This approach is extremely useful when examining representations of age and ageing in film because not all aspects of the discourse are linguistic. An example of this is the following scenario: a car is seen weaving erratically along the road with just the top of the driver’s old-fashioned hat visible through the front windscreen. It is commonly assumed that the driver is an elderly woman; no linguistic signposting is required.

Comedy, as a genre, was chosen because of its capacity to perpetuate ideas and representations that, in other contexts, would be unacceptable but, using the guise of humour, are rendered permissible. Highly-exaggerated and ridiculous situations and characterisations are expected in comedy films; harmful messages, therefore, about gender, race, sexual orientation, religion and age can be disseminated freely. Were such scenes and messages to be aired in the real world, repercussions might well occur in the form of public protest and legal action.

This thesis considers a selected corpus of films in three categories:

1. films about mid-life and the concept of mid-life crisis

2. films concerning older people’s age and ageing

3. films related to older people’s sexuality.

Films that featured aspects of middle age as well as old age were considered because middle age is identified as the time in the life span when ageing becomes a subject that attracts the attention of the comedy filmmakers. The films in the dataset were chosen on the basis of their audience reach and popularity and content, which had to contain material related to themes of age and ageing.

Findings confirmed that middle age is largely represented as a time of crisis, particularly for men. Analysis showed middle age to be characterised by stereotypical behaviours related to disappointment and dissatisfaction, including infidelity, restlessness, yearning for change, risk taking and attempts to ‘turn back the clock’ by cosmetic enhancements.

Representations of old age in recent comedy films were found to be much more diverse than those found in earlier manifestations. Tentative steps appear to have been taken towards a more realistic portrayal of old age, particularly in relation to sexuality. Representations of old age as a period of asexuality appear to be fading to be replaced with a discourse of ageing which includes older people who have some level of sexual activity or, at least, an interest in sexuality. The myth of a heteronormative old age is being challenged by the emergence of older characters that are openly gay.

The thesis concludes with a discussion about strategies that could be used to raise critical awareness about the messages disseminated in film. Specific strategies for use in the education of health professionals could reduce ageism in the future workforce of this vital sector of the community. Critical thinking skills could be sharpened by giving students the opportunity to evaluate representations of older people in film. Students could reflect on their own attitudes to ageing and consider how their practice could be improved by embracing an open-minded, non-judgemental approach to the care of all clients, irrespective of age.

Find  Gatling’s PhD here. https://researchonline.jcu.edu.au/39247/

The work challenging ageist stereotypes is occurring on pay television (such as Grace and Frankie and House of Cards on Netflix), there have been a few films that venture into this territory, and the call for characters over 40 from Carina and Entangled show progress on the horizon. The toe is in the door.

I hope the whole foot follows.

As an aside,  Margaret Gatling’s  PhD research on older people and sexuality on screen took place about the same time I did my PhD. Our paths have yet to cross, despite how our work overlaps, and how we both live n Australia (it’s a big country, kids).

 

Gatling, M.,  Mills, J., & Lindsay, D. (2016)  Sex After 60? You’ve got to be joking! Senior sexuality in comedy film. Journal of Aging Studies 40, 23-28.

Gatling, Margaret Catherine (2013) Representations of age and ageing in comedy film.  https://researchonline.jcu.edu.au/39247/.

The 3 or 5 Hats of Sandra Antonelli

hatsjpgLast week was a busy one. Like Bartholomew Cubbins, I wore a lot of hats– not quite 500 hats, but  3 or 5, which is a lot of hats when you’re a little over 5 feet tall.

My first hat was a holiday hat. Dr Shrinkee and I flew to Adelaide–a city in South Australia that was NOT settled by convicts transported for stealing a loaf of bread. We rented (or hired as we say here) a Toyota Something Silver Sedan with a giant trunk (boot) far too large for the ONE piece of luggage we shared, and drove around wine country where I took lots of photos of bees doing their bee thing because bees are awesome.Bee1

The holiday hat was put away when I went to attend the Romance Writers of Australia Conference in the seaside Adelaide suburb of Glenelg. I was at the conference to do the sort of stuff writers do at writers conferences such as meet romance industry types, like agents and editors. Hat No. 2 was kind of something of a fedora that I did a nervous Jimmy Stewart-esque fumble with while I pitched At Your Service, the story of a butler, her boss, her dead husband, a missing trust fund, and a deadly toilet brush to an editor at a well-known romance publishing house.

I wasn’t half as nervous about the pitch as I was the fact I had interviewed the editor back in 2012, when I was in the middle of my doctoral research on why publishers wrinkled their noses at older romance heroines. The mind-blowing thing about the pitch was the fact the editor remembered me. The other mind-blowing thing is that she wanted to read the full manuscript about the butler, her boss, her dead husband, a missing trust fund, and a deadly toilet brush.

The third hat was one I shared with Dr Shrinkee as we presented a a workshop together at the Romance Writers of Australia Ain’t Love Grand conference.  The workshop was titled  Personality Goes a Long Way: Is Your Bad Boy a Psychopath or A Dude with ‘tude? As you can imagine, what with Dr Shrinkee being a psychologist at a WRITERS conference, the workshop was all about crafting characters with believable personalities–good guys and bad guys.

Hat No. 4 was one of those English style floppy bonnets university graduates and academic types in the UK and Australia wear because I presented an academic paper at the University of Love conference that ran concurrently with the RWAus’ Ain’t Love Grand.  You know my paper was ALL ABOUT placing women over 40 as protagonists in romance fiction– the stuff that I discovered in my doctoral research, the stuff I go on about ALL THE TIME.  The paper was titled The (Saggy) Bottom Line: Women of a Certain Age and Romance Fiction.

Aside from speakiBee2JPGng a little too fast (I was excited) and not being able to hear the awesome clip from Amy Shumer’s Last Fuckable Day (Go watch it RIGHT NOW), I did rather well. I was surprised by the number of questions I fielded. I still sometimes think that I’m shouting into the wind about ageism, stereotypes, and the need for broader representation of women of a certain in romance fiction. However, the questions I was asked provide more evidence that readers want to see themselves, or people like them, represented in romance fiction. I was very HAPPBEE to learn that.

See what I did there?

Side note: I am grateful that Kat from BookThingo kindly tweeted bits from my presentation. Thank you for that Kat. Thanks also to Kaetrin from Kaetrin’s Musings and Dear Author for giving a wonderful wrap-up of the RWAus Ain’t Love Grand and University of Love conferences, as well as mentioning our ongoing differences of opinion on whether Gone With the Wind is a romance or not–I say yes, Kaetrin says NOOOOOOooOooOo!

I never saw hat 5 coming. It was half hidden by the ENORMOUS mountain of laundry and dust bunnies that had accumulated after a week away from home. I am happy to say I washed (an ironed) everything and vanquished vicious dust bunnies like a badass in a laundry drudge’s bonnet.

Older Broads Are The New Box-Office Powerhouses. Are You Listening Romance Publishers?

Wielding my Shield of Smartass

Wielding my Shield of Smartass

As part of the ongoing expansion of The “Mature” Content Stockpile of articles regarding women and age on this website, I keep track of news and other items I can add to the stockpile. When I came across this fab piece by Mark Harris from NY Mag over at Vulture you know I fist bumped myself, and OH YEAH MAMA-ed while I jumped all my about my kitchen. I was so loud, so exuberant, the builder installing insulation in my garage called out to to make sure I hadn’t hurt myself.

The article is titled Actresses Over 60 Are the New Box-Office Powerhouses.  As I read, the line that first stood out is pretty much what I soapbox about on a regular basis. Harris mentions “society’s tendency to write off older women as dear little “characters” without passions or aspirations of their own.” Then Harris goes on to discuss a 1968 study in Hollywood that examined the age demographics of film-goers.  It’s that paragraph that truly hits home; it’s what I say about a certain overlooked demographic of romance readers with an appetite for a certain overlooked subgenre of romance fiction–the Older Romance, Mature Romance, Mid-Adult Romance, Seasoned Romance, Contemporary Adult Romance. 

The audience is real, and so is its appetite. And those who get it — who don’t simply view this particular group of movie lovers as the “about to die” demographic — may, a few years hence, look like very smart early adapters. In 1968, well before demographics were a subject of serious discussion at the studios, Variety reported the results of a study that showed 48 percent of American moviegoers were 24 or younger. For the middle-aged men who then ran Hollywood and thought they were making movies for themselves, the news was revelatory. Baby-boomers — the pig in the python — were coming of age, and over the next 15 years, the way movies were conceived, made, and marketed would undergo a revolution as a result. Now, almost 50 years later, that demographic is coming of old age, and making itself heard again. And if anyone wants it, they’ve still got money to spend. —(Harris, 1 Aug 2016)

Did you notice that first line Early adapters are smart?

Did you notice the last line? That last line means I have to rewrite a small part of an academic paper I am presenting at the upcoming University of Love conference in Adelaide, Australia. My paper is titled The (Saggy) Bottom Line: Women of a Certain Age and Romance Fiction. I have to include what Harris says alongside what a few other studies and authors note. That last line is a big fat flag I wave when I’m on my soapbox, a big fat signpost that is being overlooked by the publishers of romance fiction.

In case you missed it, because romance publishers miss it, so it must be easy to miss, that big fat signpost is MONEY.

I’ve said it before, I say it in my paper presentation, and I’ll say it here again, There is a demographic of romance fiction readers  who MATCH this demographic of film-goers, and this demographic wants romance fiction that reflects the reality of their lives, not some hackneyed stereotyped bullshit about how a woman over 40 is dead below the waist, or, as Harris mentions, are people who buy “adult diapers and medic-alert systems and sit in their adjustable beds leaning forward with ear horns to make sure they hear the list of dangerous side effects in the commercials.”

This demographic wants romance fiction with heroes and HEROINES who are whole, intelligent, vibrant, active, sexual human beings, not diaper-wearing crazy, cat-loving, dried-up-old grannies with walkers. This demographic of romance reader wants a romance heroine who is like any romance heroine, only she just happens to be older. This demographic of romance reader is trying to make itself heard, and they have money to spend.

This Demographic HAS MONEY TO SPEND! What are you romance publishers waiting for? Early adapters WIN! Romance has been the Early Adapter of so many social changes regarding women– until now, and the industry is missing this goldmine right in front of them.

Thanks to Mark Harris for making me have to rewrite a small section my paper. I have to include this article because he’s given me more evidence that the romance publishing industry is overlooking a goldmine.